Jackie Freiberg, Ed.D.

Jackie Freiberg's Main Accomplishments Include . . .
Dr. Jackie Freiberg is recognized as one of the "Top 50 Thought Leaders" in leadership by Leadership Excellence Magazine, and is one of the most sought-after female business speakers in the nation. Jackie Freiberg is continually recognized for her insight, passion and ability to equip leaders at all levels with innovative ideas that help turn up the volume on engagement, accountability, customer loyalty and performance. Jackie Freiberg is a connoisseur of really cool companies. She is on a mission to expose the unconventional success strategies in the most admired companies in the world — in businesses that are Booming.

A connoisseur of great corporate cultures—places where people want to work, choose to stay, and are willing to do whatever it takes, Jackie Freiberg is on a mission to cure the Dead People Working™ syndrome; an epidemic sweeping through so many companies today. Her goal is to create a movement of men and women who choose to defy mediocrity and take charge of their success at work.

Jackie Freiberg has co-authored NUTS! Southwest Airlines' Crazy Recipe for Business and Personal Success (with husband, Kevin Freiberg), which sold over half a million copies worldwide and GUTS! Companies That Blow The Doors Off Business As Usual. A third book, BOOM! 7 Choices for Blowing the Doors Off Business-As-Usual! exposes the unconventional success strategies of businesses that are booming. The Freibergs have distilled this collective wisdom into seven essential choices for building cultures of commitment and accountability.

Jackie Freiberg's messages are designed around real stories about great companies, gutsy leaders, and fully engaged people. Her stories are inspirational, practical and loaded with business best practices from many of the most admired companies in the world. When not speaking, Jackie Freiberg spends time inside these highly successful companies learning directly from their leaders, employees, and clients about what it takes to blow the doors off business-as-usual!

More About Jackie Freiberg . . .
Jackie Freiberg is a public speaking coach to the United States Marine Corps Recruiting Office. Over the last fifteen years, she has trained more than 1500 Marine recruiters a year on the fundamentals of delivering winning presentations.

Jackie Freiberg proudly served as a member of Southwest Airline's "Culture Committee." She was one of only two non-employee members invited to serve on this highly influential leadership committee. Jackie Freiberg also served as an executive consultant for the Center For Creative Leadership, providing feedback to executives participating in the Leadership Development Program.

Dr. Jackie Freiberg was the Manager of Corporate and Professional Programs at the University of San Diego's Executive Conference Center before starting her own firm in 1993. During her tenure at USD, Jackie Freiberg co-founded the Family Business Institute, founded the Certificate in International Business Program and was the Director of the Institute for Quality & Productivity.

Jackie Freiberg has taught public speaking and communications courses as an adjunct professor. She received her Bachelor's degree in Communication from the University of New Hampshire, Masters degree in Speech Communication from San Diego State University and earned a Doctorate in Leadership at the University of San Diego.

• Gutsy Leadership

  Leaders shape culture, which in turn, shapes performance and determines the ultimate financial condition of your business. Leadership is a choice, not a position. If we got rid of your title would people still follow you?

  In this theme we unpack the character strengths of great leaders and show you how these strengths play out in some of the world's most revolutionary companies. Our objective here is to help you dramatically accelerate the development of leaders at every level within your company.

  We want to help you grow leaders who can energize and inspire others, who refuse to be held hostage by history and who have the GUTS to move your organization in bold new directions.

• Pockets of Excellence

  You learn what it takes to establish a critical mass of players who OWN IT. You know the type; the shakers and movers who take initiative vs. take orders. They don't make excuses, they make things happen.

  They might be victims of a crummy economy, an industry in turmoil or an organization undergoing significant change, yet they refuse to be victimized. Instead, they bring energy, vitality, creativity and the best of themselves to work—they are people of excellence and they create POCKETS OF EXCELLENCE.

  You'll get timeless choices, stories to share and actions to use immediately to create your own pockets of excellence

• Leading Innovation

  Want to move innovation from a tired cliché to a powerful competitive advantage? Want to make it everyone's job to innovate?

  We layout the preconditions leaders must create to make innovation a way of life—a deeply embedded part of your cultural DNA. Find out how the most creative companies in the world innovate BEYOND customer expectations. Learn what the best leaders do to inspire ingenuity and unleash imagination—to create a place that is perpetually loaded with fresh ideas.

  We will also take you behind the scenes and show you how, in the face of seemingly insurmountable odds, the people of Tata Motors achieved the impossible by creating the Tata Nano, a 1 Lakh ($2500) car that has taken the world by storm.

• Culture and Engagement

  What if your company had a reputation for being the BEST PLACE, where the BEST PEOPLE, can do their BEST WORK? We're talking serious competitive advantage!

  You can deliver on the brand promise you make to your employees; it means creating a place where impassioned people come to work fully awake, fully engaged and committed to driving growth.

  We'll unpack Southwest Airlines' crazy, yet very purposeful recipe for creating one of the most productive workforces in the world with 37 consecutive years of profitability. The greatest success story in the history of commercial aviation boasts a culture in which 35,000+ people are fully committed and inspired to achieve extremely high productivity, service, safety and financial objectives. This is an exciting, behind-the-scenes look into an all-American, yet globally recognized brand that will help you create your own blueprint for success.

• Service from the Inside-Out

  Service and loyalty are the result of leadership from the inside out—the consistent, diehard execution of a "people-first" service philosophy. This theme addresses the critical links between leaders who adhere to a "people-first" philosophy, turned-on, passionate employees who give something of themselves in addition to just doing the job and fiercely devoted customers who evangelistically tell your story.

  The research is very clear. Companies known for world-class service, quality and hospitality work hard to create cultures (even in tough times) where employees feel honored and served; people truly trust and connect with each other; seamless collaboration translates into flawless execution and work is fun.

  This theme allows you to borrow from the best and create your own "people-first" service strategy. We have written about many of the most admired companies and global service brands around and we're passionate about revealing the chutzpah and details behind their success.

• Hungry for Change

  New business models are disrupting the old. The rules of your industry are being rewritten. The future is unpredictable and the pace of change continues to accelerate. If you want to be built to last you must be built to change. The only question is: Will the changes you make be opportunity led or crisis driven?

  This theme is about getting in the right frame of mind—one that's hungry for change. It's about building a YES-FAST culture where people move with a sense of urgency, declare war on complacency and say "yes" to new skills, new relationships, new business models, new products and new markets. You have a choice. You can lean on yesterday's headlines and hope that what you've been doing will carry you into the future, or you can change.

• Fiercely Devoted Customers

  We'll share the key factors that will take you from plain vanilla consumer satisfaction to extreme customer loyalty; from simply being a vendor of choice to being a trusted advisor and a strategic partner with your clients.

  What if your team knew more about the pressures, pain points, preferences and particular nuances of your customers than anyone? What if they positioned themselves as industry experts who are better than anyone at providing relevant solutions? What if they mastered the discipline of follow-up and the art of making customers feel special long after the solution is delivered?

  Using these strategies your team can become the "go-to" people that fiercely devoted customers can't live without and competitors can't dethrone.

• Differentiate – Stand Out in a Crowd

  Radically different. Unforgettably distinct. Easily distinguished. Do these words describe your business?

  In a world of mimicry and "me-tooism," you can't be a leader by playing follow the leader. You lead by constantly finding new ways to add value. We will show you what it takes to "de-commoditize" your business and stand out in an overcrowded market.

  We will give you some vivid examples of extraordinary companies that are "special." What's so special about being special? Special means you are unforgettable. Special means that if we eliminated your business tomorrow you would be missed. Special means your customers can't live without you. Special makes the comparison with your competitors totally irrelevant because you stand out and give your customers something they can't get anywhere else.

• Making a Profit – Making a Difference (CSR)

  You will learn how some of the world's most admired companies rally around causes that go beyond making money to making the world a better place. For these firms Corporate Social Responsibility is more than a PR tactic, sales strategy or a trend. CSR is a way of doing business—and it's profitable. In a world where corporate behavior is under a microscope, socially-minded customers want to do business with socially-minded companies.

  Companies that care about the societies in which they operate also endear themselves to socially-minded employees, partners and investors. Whether it's green thinking, training entrepreneurs in poor villages to be self-sustaining or restoring disaster-stricken communities, these CSR leaders will inspire your group to see what's possible in terms of its own initiatives.

• Strategic Communication – Executive Messaging

  Someone once said, "any PR is good", not true! Every company has a story, and every leader has a responsibility to know the story and to tell it well.

  You'll learn how people of influence become even more powerful when they know how to tell great stories. Why, because stories are a compelling teaching tool—a fact that has been demonstrated for over 2000 years.

  Research shows that stories can increase recall by up to 300%! House a critical point in an interesting story and bingo—if people remember the story they will remember the point.

  Stories can strengthen team unity. They can also increase commitment and loyalty to the culture, a project and even a challenge. When was the last time you sat around with co-workers and talked about the all-nighter that got the shipment there on time; the heroic customer service comeback; or the brilliant marketing campaign that differentiated you from the competition and grew market share?

• NANOVATION: How a Little Car Can Teach the World to Think Big

  NANOVATION: How a Little Car Can Teach the World to Think Big is the international story of how Tata Motors and its young, whatever-it-takes, design team was able to accomplish the impossible through innovation, leadership, culture and laser like customer focus. This presentation takes you behind the scenes and shows you how team Nano pushed itself to innovate beyond customer expectations, overcome adversity, and risk despite fear of failure to find elegant solutions to seemingly impossible problems; budget constraints; design restrictions; rising material costs; political agitation; and even consumer concerns.

• Innovate or Perish: 8 Strategies to Accelerate Innovation

  It doesn't matter what industry you are in, someone, somewhere right now is building a product, process or business model designed to kick your butt. If it's you, then you define the rules by which others must play the game. If it's NOT you, then you had better get comfortable playing by someone else's rules. Someone is going to start a revolution that will change your world. How? By producing change that matters—change that disrupts the competition and amazes your customers. Why can't it be you? In a 90 minute keynote the Freibergs will take you on a "deep dive" into the kind of leadership that unleashes innovation and ingenuity.

• The SheEconomy: An Untapped $20 Trillion Trend You Need to Know About

  Jackie Freiberg is calling all business leaders to discover what is at the intersection of some very powerful “NEED to KNOW” global trends.  In this keynote, she will unveil an economy that is under-represented, misunderstood and often times ignored!  Yet, if mined correctly these global trends provide a rich, loyal and extremely profitable economy.

  Take Aways:

  • Global trends worth trillions, revealed and exposed
  • How to look beyond the trends to find the untapped opportunity
  • How to lead, notice and disrupt your own industry innovations