Amory Lovins

Amory Lovins' Key Accomplishments Include . . .
Amory Lovins, a MacArthur Fellow and consultant physicist, is among the world’s leading innovators in energy and its links with resources, security, development and the environment. He has advised energy and many other industries for more than three decades, as well as the U.S. Departments of Energy and Defense. A former Oxford don, Amory Lovins advises major firms and governments worldwide and has briefed 19 heads of state.

Amory Lovins’ work focuses on transforming hydrocarbon, automobile, real estate, electricity, water, semiconductor, and several other sectors toward advanced resource productivity. Amory Lovins co-founded and is Chairman and Chief Scientist of Rocky Mountain Institute, an independent, market-oriented, entrepreneurial, nonprofit, nonpartisan think-and-do tank, that creates abundance by design. RMI has served or been invited by more than 80 Fortune 500 firms, redesigning more than $30 billion worth of facilities in 29 sectors, with much of its path-finding work involving advanced resource productivity (typically with expanding returns to investment) and innovative business strategies.

Amory Lovins has held several visiting academic chairs, most recently as MAP/Ming Professor in Stanford’s School of Engineering, offering the university’s first course on advanced energy efficiency.  He has also authored or co-authored hundreds of papers and twenty-nine books including: Small Is Profitable: The Hidden Economic Benefits of Making Electrical Resources the Right Size - an Economist “book of the year” blending financial economics with electrical engineering, and the Pentagon co-sponsored Winning the Oil Endgame, a roadmap for eliminating U.S. oil use by the 2040s, led by business for profit. 

More About Amory Lovins  . . .
Amory Lovins’ work in over 50 countries has been recognized by the “Alternative Nobel,” Blue Planet, Volvo, Onassis, Nissan, Shingo, Goff Smith, and Mitchell Prizes, the Benjamin Franklin and Happold Medals, ten honorary doctorates, honorary membership of the American Institute of Architects, Foreign Membership of the Royal Swedish Academy of Engineering Sciences, honorary Senior Fellowship of the Design Futures Council, and the Heinz, Lindbergh, Jean Meyer, Time Hero for the Planet, Time International Hero of the Environment, Popular Mechanics Breakthrough Leadership, and World Technology Awards.

The Wall Street Journal named Amory Lovins one of thirty-nine people worldwide "most likely to change the course of business.”  Newsweek has praised him as "one of the Western world's most influential energy thinkers" and Car magazine ranked him the “twenty-second most powerful person in the global automotive industry.”

• Winning the Oil Endgame
  

  Offers a cohesive strategy for ending oil dependence, starting with the United States but applicable worldwide. There are many analyses of the oil problem. This synthesis is the first roadmap of the oil solution-one led by business for profit, not dictated by government for reasons of ideology. This roadmap is independent, peer-reviewed, written for business and military leaders, and co-funded by the Pentagon. It combines innovative technologies and new business models with uncommon public policies: market-oriented without taxes, innovation-driven without mandates, not dependent on major (if any) national legislation, and designed to support, not distort, business logic.

• Small is Profitable
  

  Finding that properly considering the economic benefits of "distributed" (decentralized) electrical resources typically raises their value by a large factor, often approximately tenfold, by improving system planning, utility construction and operation (especially of the grid), and service quality, and by avoiding societal costs, changing how distributed resources are marketed and used, it reveals policy and business opportunities to make these huge benefits explicit in the marketplace.

• Natural Capitalism
  

  The world is on the verge of a new industrial revolution-one that promises to transform our fundamental notions about commerce and its role in shaping our future. Natural Capitalism describes a future in which business and environmental interests increasingly overlap, and in which businesses can better satisfy their customers' needs, increase profits, and help solve environmental problems all at the same time. Natural capital refers to the natural resources and ecosystem services that make possible all economic activity, indeed all life. These services are of immense economic value; some are literally priceless, since they have no known substitutes. Yet current business practices typically fail to take into account the value of these assets-which is rising with their scarcity. As a result, natural capital is being degraded and liquidated by the wasteful use of such resources as energy, materials, water, fiber, and topsoil.