Barry Asmus, Ph.D.

Barry Asmus' Main Accomplishments Include . . .
Dr. Barry Asmus has been named by USA Today as one of the five most requested speakers in the United States. As a Senior Economist for the prestigious National Center for Policy Analysis, Dr. Asmus does more than just speak on policies, he is actively involved with their implementation. With over twenty-five years experience on the speaking platform, Dr. Barry Asmus presents a powerful picture of America's future, both here and abroad.

Whether addressing thirty world bankers at the home of Harvard's President, 3000 farmers in Des Moines, or 7000 members of the Million Dollar Round Table at Radio City Music Hall, Dr. Asmus presents his commentary laced with humor, enthusiasm and solid business practices. Based on durable free market economic principles, Barry Asmus' presentations analyze the current issues of the digital economy to help decision-makers formulate informed and effective choices in a global, e-commerce world.

Barry Asmus has testified before the House Ways and Means Committee regarding the US income tax system; was a featured speaker in a privatizing Social Security conference for Western European leaders; and has addressed the faculty for the Young Presidents Organization in Cape Town, South Africa. Dr. Asmus' appearance at the Forbes Chateau de Balleroy in France with former Czech Prime Minister Vaclav Klaus, members of British Parliament, and other Western European leaders focused on the importance of public policy decisions in Europe and how they might integrate with the global economy.

More About Barry Asmus . . .
Dr. Asmus is the author of nine books. His latest is titled Bulls Don't Blush, Bears Don't Die, it provides an insightful summary of today's economy, the problems facing it and proposed solutions to these problems. Another book of note, Crossroads: The Great American Experiment, was nominated for an H.L. Menken award and has been used in hundreds of University classrooms for international trade and comparative economies. As a Professor of Economics, Dr. Barry Asmus was twice voted "University Professor of the Year" and was honored with the Freedom Foundation Award at Valley Forge for Private Enterprise Education.

A major highlight of Dr. Asmus' career was the invitation he received to deliver his "Tribute to America" speech at the re-dedication of the Statute of Liberty by former chairman of the Board for Chrysler, Lee Iacocca.

Barry Asmus' client list reads like a "who's who" in corporate America. Dr. Asmus has presented to American Express, Microsoft, ATT, Wells Fargo Bank, McDonald's, State Farm Insurance, Coca Cola, Fidelity Investments, AIG, Cardinal Health and hundreds of Associations. Barry Asmus' ability to reach a diverse audience is one of his strongest attributes.

• Prospects for the American Economy

  Are you ready for an explosive economy with expanding opportunities? Did you know that the conditions for a prosperous Main Street and a bullish Wall Street are in place? Consider this: there are over 60 million people currently in America between the ages of 40 and 55, all in the high spending and high productive stages of their lives. Hold on to your hats. The boom has begun. As Senior Economist of the National Center for Policy Analysis, Barry's insights on the six dominating factors driving the burgeoning economy will inspire and motivate your audience.

• The Wealth of Nations

  Dr. Asmus' enlightening view of international economics stems from his active consultation around the world. Will a country produce wealth or poverty, a Lexus or an oxcart? Leaders make the rules and rules determine outcomes. If the link between policy and economic results are unacceptable, Barry advises: When Riding a Dead Horse, For Heaven's Sake, Dismount.

  Choosing freedom by lowering taxes, tariffs and business regulations, as well as protecting poverty rights always works. There are no limits to prosperity because there are no limits to what free market economics will produce. Barry presents five fascinating and instructive global trends that audiences and business leaders will find helpful.

• The Power of Freedom and the Entrepreneurial Spirit

  The most vital force of our country has been freedom. Freedom unleashes more energy and genius than thought possible; it is a virus for which there is no antidote. America, the biggest island of freedom in the world, has always been the place where people run to when, in hope or hopelessness, they are running from somewhere else. Could freedom still be America's biggest investment? Is freedom worth fighting for? Dr. Asmus makes a compelling case for why America produces nearly a third of the world's wealth, most of the world's Nobel Laureates, and the majority of the world's inventions with less than 5 percent of the world's population.

• Best Business Practices

  Business in the 21st century must be biased for action. A company that is built to last is a company that is built to change. Bucking the wildly held view that "continual improvement" is accepted wisdom, Barry argues that incrementalism can be innovation's worst enemy. Doing the correct thing is often more fruitful than doing the same thing better. And, if by chance you think that you are too small to be effective, you are wrong. Not to act is to act. Not to decide is to decide. Even a mosquito doesn't wait for an opening, it makes one.

• Globalization: International Prosperity and its Impact on America

  Dr. Asmus' presentation on International Economics stems from a lifetime of study and experience. His clear presentation of the why, where, and therefore of globalization's considerable benefits and sometimes painful costs has informed business people throughout the world. His book, Crossroads: The Great American Experiment, has been used in hundreds of university classrooms for international trade and comparative economics. As a Senior Economist with the National Center for Policy Analysis, Dr. Asmus has helped monitor 160 countries over a period of 15 years on ten measurable criteria of economic freedom. Dr. Asmus is currently working with national leaders to transform Romania from communism towards freedom and prosperity.

• Customer Loyalty

  How does business achieve consumer lock-in when the Internet has give restless consumers unprecedented information on rival prices, special deals and discounts? Consider this: every customer is normal until you get to know them. Each has differences. Firms who remember and act on customer differences earn their business. Top CEO's agree that all employees should have the authority of the Chairman when they are with customers.

  Exceptional service is not a competitive edge, it is the competitive edge. Good enough never is; there is no finish line. When it comes to customers, you can never stop thinking about them. The goal of every employee is to provide something for the customer that is both a product and a service, to be a value added solution provider. It is everyone's job to create a lifelong customer.

• America's Economic Future: The Six Unstoppable Trends

  Dr. Asmus identifies the "Six Unstoppable Trends" that are impacting America's business and its economy. Some results of these powerful trends are: a strong stock market, low unemployment, low inflation, high labor productivity, record economic growth, and consumer net worth at all-time highs. Currently, 75 million Baby Boomers are in the high spending category and most productive stages of their lives. The Boom continues. Companies of the 21st century must be positioned to capitalize on these trends. Dr. Asmus' presents his trends to audiences across America in an engaging and entertaining manner.

• Freedom: Still America's Best Investment

  The most vital force of our country has been freedom. Freedom unleashes more energy and genius than any alternative. America, the biggest island of freedom in the world, has always been the place people run to when, in hope or hopelessness, they are running from somewhere else. When freedom proceeds, prosperity follows. When freedom leads, the mutually beneficial exchange of capitalism moves nations forward. Dr. Asmus makes a compelling case for why America produces nearly a third of the world's wealth, most of the world's Nobel Laureates and a majority of the world's inventions, with less than 5 percent of the world's population.

• Healing Health Care in America

  How much would you buy if you went shopping with someone else's credit card? Yet, this is how today's health care system works. We are spending everyone's money except our own. Is it sustainable? No. Can we do something about it? Yes. Health Savings Accounts create incentives for a competitive health care system. Reforming Medicare and Medicaid reimbursements would allow hospitals to overcome the governmental mandate of free health care, currently at $30 billion annually. Tort reform and limitations on medical liability are necessary to slow down the practice of defensive medicine and widespread use of electronic medical record keeping is imperative for cost and quality control. Dr. Asmus' presentation offers real world solutions to run-away health care costs.

• Powering America's Energy Future

  Dr. Asmus has extensive experience in energy economics. As President of Intermountain Consultants, his firm conducted various multi-state reviews and built models of energy use and supply and demand forecasting. His testimony on energy markets was presented before numerous state public utility commissions and was entered into the Federal Congressional Record. By 2020, Asmus estimates that America will consume 125 quads of energy, a 25 percent shortfall from the current supply. His presentation addresses how America can secure its future energy needs.