Cam Marston

Cam Marston’s Key Accomplishments Include . . .

Cam Marston has spent more than a decade studying workforce dynamics, with a keen focus on how generational biases play out from the stock room to the boardroom. One of a handful of experts dedicated to conquering the generational divide, Cam has shared his insight with hundreds of organizations eager to make sense of the changing business landscape.

Marston began his generational-focused consultancy after several years selling for Nestle Brands Foodservice Company. While at Nestle he discovered that he developed closer relationships with his customers when he talked to them about subjects that appealed to their value systems. He soon learned that his customers had many different values but the values were roughly the same in each generation.

Through relevant presentations that capture and maintain audience interest, Cam shares his personal experience, research findings and proven strategies for successfully navigating a multi-generational business world. His powerful message of generational context promotes understanding and motivates leaders to adapt their management styles to meet the needs of the rising generations in the workforce - while staying true to their own values.

Since 1996, when he began revealing the effects of generational bias in the workforce, Cam has created a strong following as clients repeatedly bring him back to reach further and deeper within their organizations. His message of understanding and respect resonates at all levels. Clients such as General Electric, American Express, the Food Marketing Institute, Professional Convention Manager's Association (PCMA), and the US Army have engaged Cam to inform both management and staff about the importance generational views have on sales, hiring, retention and overall performance - the core issues companies tackle on a daily basis.

His insight has also been shared through worldwide news channels, including Good Morning America, BBC, the Chicago Tribune, the Philadelphia Inquirer, New Zealand Herald, Entrepreneur Magazine, Business Week, Fortune Small Business (FSB), Money Magazine, HR Management Today and the Edward Lowe Report; as well as numerous trade journals and city business journals throughout the United States.

More About Cam Marston…

Cam's presentations are continually met with rave reviews, not only for his engaging style, but his ability to tailor the message to a specific industry or organizational dilemma. With a professional background in sales and research, Cam understands the reality of business from many angles - and his presentations demonstrate this with action-oriented solutions to recurring business problems.

His book, Motivating the "What's in it for me?" Workforce: Managing Across the Generational Divide, demonstrates the individual characteristics and motivating factors each generation brings to the workforce, accompanied by management tactics applicable to any business setting. Through large group presentations, intimate workshops and his published works, Cam gives his audience a series of lenses through which they can see the business world from each generation's perspective. Along with this understanding he delivers tactical guidelines that help individuals and organizations improve the performance of all generations in the workforce today.

• Finders Keepers? Attracting and retaining a new generation of employees
  

  With four different generational biases at play in the workforce, conflict is inevitable. Learn how each generation defines workplace issues such as loyalty, teamwork, sacrifice and time, and begin to understand how they can all work together to achieve business success. An excellent presentation for employees at all levels and of all ages.

• Four Generations in the Workplace: Searching for the common ground
  

  What does it take to attract and keep the best talent in today's work environment? A keen understanding of what motivates each generation, including your own. This presentation helps business leaders make informed personnel decisions - from hiring to rewards to compensation - based on the characteristics that define each generation of workers. One tip - it's not just an HR job. Leaders at every level are now on the hook.

• Selling Across the Generations: Caveat Venditor (Seller Beware)
  

  Do your salespeople really understand the motivations and buying styles of today's customer? A subtle but growing shift in decision makers means that many salespeople are now selling to customers of a different generation - both older and younger. Knowing how that individual expects to be treated and what they want to know about your product is critical to closing the deal. This presentation provides that required customer insight.

Through your lively discussion on ‘Four Generations in the Workplace,’ you helped us better understand the generational differences and their impact on the workplace.  Your presentation was humorous, yet extremely informative.  It hit home for all the attendees, allowing them to relate to personal experiences.  I look forward to listening to you again; you are without a doubt an exceptionally gifted speaker.

--- United States Air Force

We absolutely loved Cam.  He had the crowd hanging on every word and they took a lot away from his program.

--- South Dakota Governor’s Office

Cam's presentation was spot on! Our staff and our customers loved it. He really blended the background information of the four generations with the sales content. It worked beautifully!  We've used him at almost every event we have had.

---Scottsdale Insurance Company