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Cam Marston
  Cam Marston

Cam Marston

Intergenerational Expert, Author and Consultant

Topics

  • Intergenerational Issues
  • Multi-Generational Marketing
  • Corporate Culture
  • Sales
  • Multi-Generational Workforce
  • Recruiting and Retention

Travels From

  • NC

Fee Range

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Cam Marston

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Cam Marston’s Key Accomplishments Include . . .
Cam Marston is a consultant, author and speaker who has worked with Fortune 500 companies and small businesses throughout the world to improve multigenerational relations and communications. Cam Marston has spent more than a decade studying workforce dynamics, with a keen focus on how generational biases play out from the stock room to the boardroom. One of a handful of experts dedicated to conquering the generational divide, Cam Marston has shared his insight with hundreds of organizations eager to make sense of the changing business landscape.

Cam Marston began his generational-focused consultancy after several years selling for Nestle Brands Foodservice Company. While at Nestle he discovered that he developed closer relationships with his customers when he talked to them about subjects that appealed to their value systems. Cam Marston soon learned that his customers had many different values but the values were roughly the same in each generation.

Cam Marston’s book Motivating the "What's in it for me?" Workforce: Managing Across the Generational Divide, demonstrates the individual characteristics and motivating factors each generation brings to the workforce, accompanied by management tactics applicable to any business setting. Through large group presentations, intimate workshops and his published works, Cam Marston gives his audience a series of lenses through which they can see the business world from each generation's perspective. Along with this understanding he delivers tactical guidelines that help individuals and organizations improve the performance of all generations in the workforce today.

Through relevant presentations that capture and maintain audience interest, Cam Marston shares his personal experience, research findings and proven strategies for successfully navigating a multi-generational business world. His powerful message of generational context promotes understanding and motivates leaders to adapt their management styles to meet the needs of the rising generations in the workforce - while staying true to their own values.

More About Cam Marston…
Since 1996, when he began revealing the effects of generational bias in the workforce, Cam Marston has created a strong following as clients repeatedly bring him back to reach further and deeper within their organizations. His message of understanding and respect resonates at all levels. Clients such as General Electric, American Express, the Food Marketing Institute, Professional Convention Manager's Association (PCMA), and the US Army have engaged Cam Marston to inform both management and staff about the importance generational views have on sales, hiring, retention and overall performance - the core issues companies tackle on a daily basis.

Cam Marston’s insight has also been shared through worldwide news channels, including Good Morning America, BBC, the Chicago Tribune, the Philadelphia Inquirer, New Zealand Herald, Entrepreneur Magazine, Business Week, Fortune Small Business (FSB), Money Magazine, HR Management Today and the Edward Lowe Report; as well as numerous trade journals and city business journals throughout the United States.

Cam Marston's presentations are continually met with rave reviews, not only for his engaging style, but his ability to tailor the message to a specific industry or organizational dilemma. With a professional background in sales and research, Cam Marston understands the reality of business from many angles - and his presentations demonstrate this with action-oriented solutions to recurring business problems.
Suggested Programs  
  • Finders Keepers? Attracting and retaining a new generation of employees
  • Four Generations in the Workplace: Searching for the common ground
  • Selling Across the Generations: Caveat Venditor (Seller Beware)
 
What People Are Saying  

Through your lively discussion on ‘Four Generations in the Workplace,’ you helped us better understand the generational differences and their impact on the workplace.  Your presentation was humorous, yet extremely informative.  It hit home for all the attendees, allowing them to relate to personal experiences.  I look forward to listening to you again; you are without a doubt an exceptionally gifted speaker.

--- United States Air Force

We absolutely loved Cam.  He had the crowd hanging on every word and they took a lot away from his program.

--- South Dakota Governor’s Office

Cam's presentation was spot on! Our staff and our customers loved it. He really blended the background information of the four generations with the sales content. It worked beautifully!  We've used him at almost every event we have had.

---Scottsdale Insurance Company

 


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