Using CRM in a Slow Economy to Build Profits in 90 Days Learn to deal with periods of reduced activity by creating a new sales and compensation structure, helping clients help themselves, educating customers of key issues, and maintaining relationships between contracts. Shift your marketing expenditures toward existing customers, broaden your product and service offerings, and invest wisely to form alliances that leverage your "relationship equity." Use CRM to cut costs while increasing customer equity. What Steps Produce a Successful 1to1 Implementation? Learn what knowledge management and Intranet development can do to guarantee a closer relationship with your customers. Discover the support elements of a 1to1 initiative. Review your technologies, and learn from ROI examples (client case studies and internal case studies). Use your database to modify and personalize your products, prices, promotions, and other content to better meet user needs. One to One B2B Having refined one-to-one principles in the consumer space in terms of databases, call center management and sales force automation, it's time to apply these strategies to the B2B world. Understand the critical differences B2B firms face when dealing with customer relationships, using case studies and best practice examples. Re-Building the Company to Cut Costs and Increase Customer Value The specifics for meeting your customer at every point of contact requires an audit of every system that captures customer data and provisions for a mapping strategy to support the findings of the audit. Call centers, email systems, distribution and logistics are just some of the systems that a one-to-one enterprise must challenge. The Future of Personalization Had enough of junk mail and email that claims to be personal? Amid fears of identity theft and security concerns, personalization remains the key to profitability - when it's implemented appropriately. Examine the strategies and technologies that make personalization truly effective. Privacy Issues in the Real Economy Being customer-focused is not a destination for a firm, but a direction in which to point the business. Learn to gain your customer's trust and establish open dialogue. Apply best practices of privacy policies to your Internet and e-commerce planning, as well as throughout your demand.

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