Don Peppers
Don Peppers

Don Peppers

Customer Relationship Management Expert

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Speaking Topics

  • Customer Relationship Management (CRM)
  • Marketing
  • Customer Service
  • Leadership
  • Return on Customer
  • Customer-Driven Innovation

Travels From

  • CT

Speaker's Fee Range

    $20,001 - $40,000

Don Peppers

Don Peppers' Key Accomplishments Include . . .
Recognized for over a decade as one of the leading authorities on customer-focused relationship management strategies for business, Don Peppers is an acclaimed author and a founding partner of the world's premier customer-centered management consulting firm. Don Peppers provides clients with world-class customer strategy, flawlessly executed, for bottom-line impact, focused on helping clients understand their customers and the value that they create.

Don Peppers is a popular voice among editors and the media, both online and in print, and is the co-author, with Martha Rogers, Ph.D., of a series of international best sellers that have collectively sold over a million copies in 17 languages. The One to One Future was named by Inc. Magazine's editor as "one of the two or three most important business books of all time," and is considered by many as the bible of the CRM revolution. Don Peppers and Martha Rogers' most innovative strategic thinking is embodied in their books, Rules to Break & Laws to Follow and Return On Customer (or ROC) which advanced the concepts and tenets of business valuation to the next evolutionary stage, documenting the customer base as a revenue-producing asset for businesses, capable of driving a company's long-term economic worth. It climbed to the top 20 business books on Amazon. Fast Company cited the books on their list of the 25 "Best Books" in business. Return On Customer was also a finalist in the American Marketing Association Foundation's Berry-AMA Book Prize, for innovation and worldwide contribution to the professional field.

Don Pepper's vision, perspective and thoughtful analysis of global business practices has earned him some significant citations by internationally recognized entities. The Times of London has cited him among their "Top 50 Business Brains" in 2005. Similarly, the United Kingdom's premier marketing organization, the Chartered Institute for Marketing, cited Don Peppers among their inaugural listing of the 50 "most influential thinkers in marketing and business today." Don Peppers has been ranked by Accenture's Institute for Strategic Change among the global "Top 100 Business Intellectuals" for two years running. Business 2.0 Magazine named him one of the "foremost business gurus of our times," and the World Technology Network has cited Don Peppers as an "innovator most likely to create visionary 'ripple effects'." Inc. Magazinecited Don Peppers & Martha Rogers as Web Awards winners for the innovative way their firm uses the Internet to leverage their collective expertise to service clients.

Don Peppers' expertise and clear, concise way of thinking places him in high demand as both a speaker and a management advisor with Fortune 500 executives and entrepreneurs seeking to identify their most valuable customers, increase customer satisfaction, and improve ROI and ROC.

More About Don Peppers . . .
Other works by Don Peppers and Martha Rogers include Enterprise One to One, which received a five-star rating from The Wall Street Journal, shows how CRM strategies and interactive marketing should be applied differently in different business situations. The One to One Fieldbook, is a step-by-step guide to the mechanics of Peppers and Rogers' unique methodology for building customer relationships. The One to One Manager highlights the pioneers who dared to implement one-to-one strategies. One to One B2B: CustomerDevelopment Strategies for the Business-to-Business World made The New York Times Best Seller list within a month of publication, and provides detailed case studies on five major corporations that embraced a vision for the B2B customer relationship. The authors have also published the first-ever CRM textbook for university use in graduate level courses, Managing Customer Relationships.

Don Peppers is also the author of Life's a Pitch -- Then You Buy, based on his career as a new business rainmaker for world-class advertising agencies, including Chiat/Day and Lintas:USA. He capped his advertising career as the CEO of Perkins/Butler Direct Marketing, a top-20 U.S.-direct-marketing agency.

Prior to marketing and advertising, Don Peppers worked as an economist in the oil business and as the director of accounting for a regional airline.

Don Peppers holds a Bachelor's Degree in Astronautical Engineering from the U.S. Air Force Academy, and a Master's Degree in public affairs from Princeton University's Woodrow Wilson School.
Suggested Keynote Programs
  • Improving Your Return on Customer: Creating Maximum Value from Your Scarcest Resource
  • Turn Your Brand Message Into a Brand Mission
  • Play Offense Not Defense: Overcoming Short-Termism and Taking the Initiative After the Slump
  • How to Build Trustability from the Ground Up: Global Insights from the C-Suite
  • Five Strategies to Get, Keep, and Grow Customers for Your Business
  • Empower Your Customers To Be Champions for Your Brand
  • Innovation, Resilience, and Self-Organization: Succeeding in the 21st Century
What People Are Saying

"Don Peppers brings vast experience of the ever-changing CRM marketplace to his presentations. Feedback from our customers was excellent. He remains at the forefront, pushing the boundaries of CRM, and his enthusiasm undoubtedly inspired the audience."


Peter Robertshaw
Marketing and Business Development Director
SAP (UK) Limited