Dr. Edward de Bono

Edward de Bono's Key Accomplishments Include . . .
Dr. Edward de Bono is widely regarded as the world’s leading authority in the field of creative and conceptual thinking, and the direct teaching of thinking as a skill.  He has authored 60 books on the topic of thinking, which have been translated into 35 languages. Dr. de Bono’s sessions, invariably sellouts, are sought after by business, government and education globally.

Edward de Bono was born in Malta and graduated from the University of Malta.  He attended Oxford as a Rhodes Scholar, where he earned his MD, and two PhD’s.  Dr. de Bono has held faculty appointments at the universities of Oxford, Cambridge, London and Harvard.  

Edward de Bono is the originator of the term “Lateral Thinking” which has an official entry in the Oxford English Dictionary, and is the creator of the extremely popular “Six Thinking Hats” concept.
 
Dr. de Bono has made two TV series: “de Bono’s Thinking Course” for the BBC, and “The Greatest Thinkers” for WDR, Germany.

More About Edward de Bono . . .
Peter Ueberroth, who organized the 1984 Olympic Games in Los Angeles (and for the first time ever, turned a profit), attributed his success to the use of Edward de Bono’s Lateral Thinking tools.  So did John Bertrand, skipper of the successful challenge for the America’s Cup.  Ron Barbaro, past president of Prudential Insurance also attributed his invention of the “living needs benefits” package, which revolutionized the insurance industry, to the power of the de Bono tools.

Edward de Bono’s corporate clients include: IBM, DuPont, Prudential, Siemens, Electrolux, Shell, Exxon, NTT, Motorola, Nokia, Ericsson, Ford, Microsoft, AT&T, Saatchi & Saatchi, and many more.

Recent achievements include: The International Astronomical Union named a planet after Dr. de Bono in recognition of his contribution to humanity; a group of South African University professors compiled a list including Dr. de Bono as one of the 250 most influential people in the history of humanity; an International Thinking Conference at MIT recognized Dr. de Bono as a pioneer in the field of “teaching thinking”. There are over 4 million references to Edward de Bono’s work on the internet.

• How to Build a Creative Team
  The Need for Creativity in Business.
• The Logic of Creativity.
• The Five Stages of Thinking.
• Using Six Thinking Hats™ to Harness
  Individual and Team Thinking.
• Adding Value in Information.
• Developing the Skills of Thinking.
• Creating Concepts.
• Using Lateral Thinking to Generate New
  Ideas on Demand.
• How Creativity can Enhance Quality,
  Re-engineering and Other Change Initiatives.
• Focusing Your Thinking Using Direct
  Attention Thinking Tools (DATT)™
• Developing a Creative Hit List to Identify
  Priorities.
• Corporate Experiences: What’s Working…
  What’s Not.

“You can do no better than to attend a de Bono seminar.”

Tom Peters

“What Dr. de Bono is doing to teach people to think, may be the most important thing happening today.”

George Gallup, Chairman, The Gallup Organization

“I am an admirer of Dr. de Bono. We live in an information economy, where we have to live by what comes out of our minds.”

John Scully, Chairman & CEO, Apple Computer, Inc.

“de Bono’s Six Thinking Hats and Lateral Thinking made the redesign process easier and more productive. These tools helped us to create a service that’s unique in this country.”

Bob Harris, Advertising Sales Manager-Telemarketing, The Globe and Mail

“We were really inspired by de Bono’s Six Hats process at work and were very impressed when we saw the results. It has changed the way we think at Royal Trust.”

Louse Smith, Vice President, Strategic Planning, Royal Trust