Gary Getz's Key Accomplishments Include . .
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Director at Strategos, the world's leading strategy consulting
firm; Author of Customer Equity (with Robert Blattberg, Ph.D.,
and Jacquelyn Thomas, Ph.D. published by Harvard Business School
Press), which focuses on how companies can evaluate the financial
value of their customer relationships to guide all of the investments
they make in customer-related activities; Publications in journals
including Fortune Magazine, Harvard Management Update, European
Management Journal, The Handbook of Business Strategy, Internet
World, and Planning Review; Former managing principal at Integral,
a growth strategy consulting firm., and led Gemini Consulting’s
worldwide strategy practice; Earned a BSE in chemical engineering
from Princeton University and an MBA from Harvard
More About Gary Getz . . .
In his twenty-five years as a marketer, strategist and consultant,
Gary Getz has collaborated with organizations to re-conceive
definitions of their businesses; set strategies to redefine
the bases of competition in their industries; develop and launch
new business ventures; create new offerings to meet articulated
and unarticulated market needs; initiate customer behavior
data mining and web-based marketing efforts; decrease customer
acquisition costs; increase customer retention and profitability;
redefine channel, trade management, customer service, and promotion
strategies; and develop and implement effective organizational
designs. Blending customer- and technology-based approaches
to innovation and growth, Gary focuses on helping companies
to liberate the value of the strategic assets within their
core businesses, as well as to conquer the organizational challenges
of managing core and emerging or disruptive businesses simultaneously.
The industries in which he has worked range from orange juice
to computers, and from wireless communications to insurance.
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Customer
Equity: Building and Managing 
