Horst
Rechelbacher's Key Accomplishments Include . . .
Founder of the Aveda Corporation, and author of Aveda
Rituals
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About Horst Rechelbacher . . .
As founder of Aveda, Horst Rechelbacher has redefined the
face of beauty worldwide. For nearly four decades, he has
been a major motivating force in hair care and the beauty
industry. The Aveda Company's idea of beauty encompasses a
total body approach to care, using plant-based products, treatments
and simple rituals to enhance appearance, well-being and the
quality of life. His belief in the powers of plants and his
efforts to preserve the environment, combined with his lifelong
commitment to excellence, have spawned a new sense of beauty
that goes far beyond surface image.
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Health
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