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Joe Calloway
  Becoming a Category of One

Joe Calloway

Expert in Customer Service, Best Practices and Branding

Topics

  • Customer Service
  • Best Practices
  • Branding

Travels From

  • TN

Fee Range

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Joe Calloway

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Joe Calloway's Key Accomplishments Include . . .
Joe Calloway is a business author, restaurant owner, and customer service expert whose client list reads like a "Who's Who" in business...from newspapers in Sweden, hotels in Great Britain, and computer companies in South Africa to world brands like American Express and Volvo. Joe is a guest lecturer at the Center for Professional Development at Belmont University . Joe is also a partner in Mirror, an award-winning restaurant in Nashville which was recently featured on television's Food Network.

More on Joe Calloway . . .
A recent issue of Sales And Marketing Management Magazine called Joe "an expert on developing customer focused teams," and a National Customer Services Advisory Board called Joe "one of the most innovative and compelling people in customer service." Joe is the best-selling author of "Becoming A Category Of One," which received rave reviews from The New York Times, Retailing Today and many others. His new book is "Indispensable: How To Become The Company Your Customers Can't Live Without."

Suggested Programs  
  • Becoming A Category of One: How Extraordinary Companies Transcend Commodity And Defy Comparison.

  • Indispensable: How To Become The Company That Your Customers Can’t Live Without.

  • Work Like You’re Showing Off! The Joy, Jazz, And Kick of Being Better Tomorrow Than You Were Today.

  • MINDS WIDE OPEN: Creating A Mindset of Everyday Innovation, Ideas, And Improvement

  • Extraordinary Companies: How They Think And What They Do To Create And Sustain Success

    Extraordinary companies are, by definition, different from their competitors. The critical differences are not, however, usually found in product, price, or even service. Extraordinary companies think and do things in ways that are available to any business, but that few choose. Those few that do are market leaders that sustain success and continuously move to the next level.
    • A Propensity to Action: Mediocre companies talk about action. They are often masters of cheerleading and conversation. Extraordinary companies act. They are masters of execution.
    • A Willingness to Fail: Extraordinary companies know that mistakes are seldom fatal. You gain new information from mistakes, you learn from them, you fix them, and you move forward. What is fatal is the mistake of doing nothing in a dynamic marketplace.
    • Constant Innovation: If you don't wage a daily war against complacency, your days are numbered. But you don't have to be wildly creative to be innovative. You simply have to look at the same thing as everyone else and see something different. And you have to be willing to go first.
    • A Product Wrapped With A Compelling Experience: Most customers really don't see a big difference between you and your competitor. Not, that is, until you wrap your product with an experience of doing business that is so compelling, that you command customer loyalty.
    • Consistent Performance: Inconsistency of performance is the great brand killer. Extraordinary companies make consistency of performance a top priority. They create repeatable processes and establish a standard of habitual dependability.
    • Knowing What's Important: Everything begins with your culture. People who work for extraordinary companies have great clarity and a deep commitment around who they are and what they stand for. At great companies "what's important" gets talked about all the time. It's in the air. It's in their DNA. It's why they're a great company.

 

 

What People Are Saying  

“Our conference was truly a success because of you. You’ve touched the lives of so many Riverside employees by giving us a new way of thinking and an ‘I can do this’ attitude.”

--- Lisa Jensen, Vice-President, Riverside Bank


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