Maddy Dychtwald

Maddy Dychtwald's Key Accomplishments Include . . .
Maddy Dychtwald is a nationally recognized author, public speaker, marketing executive and entrepreneur. She has spent nearly twenty-five years deeply involved in exploring and forecasting demographic, lifestyle and consumer marketing trends.

As the nation's foremost thought-leaders on population aging and its profound business, lifestyle and cultural implications, Maddy Dychtwald and her husband, Ken have provided breakthrough research (including the landmark study Women, Money and Power), compelling presentations, award-winning communications, and results-driven marketing and consulting initiatives to over half the Fortune 500.

Maddy Dychtwald is the author of three books; the latest is entitled INFLUENCE: How Women's Soaring Economic Power Will Transform Our World for the Better. She also wrote Cycles: How We Will Live, Work, and Buy, which was the winner of the 2004 "Book of the Year" Award from the National Community Colleges Association. In addition, Maddy Dychtwald co-authored an illustrated children's book entitled Gideon's Dream: A Tale of New Beginnings.

As a sought-after public speaker, Maddy Dychtwald has addressed more than 275,000 business leaders worldwide, including a diverse group of clients including: Allegiance Healthcare, A.C. Nielsen, Allstate Insurance, Blue Cross of California, Chevron, Direct Marketing Association, International Council of Shopping Centers, Fidelity Investments, International Foundation of Employer Benefit Plans, Lincoln Financial, National Association of Educators, and World Future Society.

Maddy Dychtwald has also been featured in articles in leading newspapers and magazines nationwide, including: Advertising Age, the Chicago Tribune, the Los Angeles Times, the Miami Herald and US News and World Report, in addition to numerous television appearances.

More About Maddy Dychtwald . . .
In 1986, Maddy Dychtwald co-founded the Age Wave organization with her husband, Ken Dychtwald. She has helped grow the company from the ground up to a multi-million dollar enterprise with a time-honored reputation as the best in its field.

• With Purpose: Going from Success to Significance in Work and Life
  

  Success is defined differently at different moments in life. As a child, it has a lot to do with pleasing our parents. In our teens, it’s often about academic achievement and popularity. As a working adult, success is often about balancing the challenge of creating a healthy family while building a satisfying career. But what’s next? Healthy living and modern medicine have given our lives longevity, but how do we make the most of all that time? Is it too late to go back to school, start a new and gratifying career (or turbo-charge your current one), fall in love again, reinvent yourself? Since happiness is about more than what's in the bank, what are the essential components of an all-weather, successful “life portfolio” - with a significant investment in head, heart, spirit and civic engagement? This hopeful and motivating new presentation answers the essential questions: what is success now and what is the new purpose of life’s second half?

• Retirement Wake-Up Call: The Future of Financial Services
  

  How has today's financial crisis altered the relationship between client and financial advisor? Based on research findings from numerous highly acclaimed Age Wave studies on retirement and financial services, this presentation sheds light on which aspects of the financial services industry are dying and which are coming alive. It outlines the "new" retirement-related needs, worries, and aspirations - and how financial services firms and advisors can re-establish trust with the wary public. Meet the "Ageless Explorers," the "Comfortably Contents," the "Live for Todays" and the "Sick and Tireds." Learn how each group feels about their lives, their prospects for fulfilling their hopes and dreams for retirement and what role financial planning, employer support and/or government policies have played in getting them to where they are today. This presentation also covers how the emerging adult lifestage demands of careers, parenthood, eldercare, grandparenthood, singlehood, disability and rehirement will affect savings and retirement funding.

• Power Shift: How Women's Rising Power will Change the World
  

  Now, more than ever, the role of women in defining and driving business is paramount. Women already control more than 50% of all consumer spending. They are being educated in higher numbers than men and are now, for the first time in history, employed in higher numbers than men. While many of today's women stand strong when wielding earning power, many still slump in their financial confidence, long-term financial decision-making skills, economic control and investment power. The final frontier for women in the gender revolution will be gaining muscle and control over their money. Based on groundbreaking findings from Age Wave's landmark research study "Women, Money, and Power," this presentation reveals important new insights on women and their relationship to money. It provides an illuminating and in-depth look at women's motivations, fears, and challenges around money, saving, and spending and shows how to most effectively target their needs and hopes.

• How the Age Wave Will Transform the Marketplace - and Our Lives
  

  This visionary presentation offers deep insights into the global population shifts that are occurring and what they mean for business and marketers. How might increasing longevity and declining fertility impact societies, economies, families and individual lives? Do people want to live traditional "linear" or more flexible "cyclic" lives and how does that alter brand loyalty? How will the "age wave" impact the consumer marketplace and which sectors and products will shrink and which will grow: from vitamins and nutraceuticals, cookies to lifetime income insurance and anti-aging healthcare, and from adventure travel to edutainment. Which industries - and countries - are hopeful about their "age wave" prospects and which are fearful? This presentation outlines how companies should orient their branding and marketing to best resonate with the new generation of "middlescent" adults. Dr. Ken Dychtwald will also provide a list of "key marketing lessons" from 35 years on the front lines - that can be applied by marketers across industries. (Note: This presentation can be shaped to focus either on the US, North American or Global Age Wave.)

• The Longevity Revolution: The Future of Health and Healthcare
  

  This sweeping presentation provides a visionary glimpse into the future of the body, health and healthcare. How long might we live? Will our later years be a time of health and vitality or illness and disability? Are we heading toward "Shangri-la" or "Gerassic Park?" How far will we go in our pursuit of the "fountain of health?" What are the new frontiers of medicine - from genomics, anti-aging therapies, therapeutic cloning and virtual surgery to pharmaceuticals, cosmeceuticals and nutraceuticals. How might they be used to combat the diseases of aging? What role will consumer empowerment and self-care play in the new healthcare marketplace? This presentation previews how rising longevity, the aging of the population, and increasingly self-empowered consumers are converging to transform nearly every aspect of our healthcare system-from professional training and geriatric competency to IT, from facility design to service delivery, from high tech to self-care.

• Four Generations Rethink Work, Retirement and Sucess
  

  We are living in the midst of unprecedented demographic, economic and social changes that impact nearly every aspect of our personal and professional lives. Increasing longevity and insufficient savings mean that older workers will be working longer and shrinking their retirement. Mid-career workers are trying to reboot their enthusiasm for a longer and more demanding worklife as they simultaneously try to fund their future retirement. Young workers are struggling to enter the workforce during tough economic times. What makes each of the four working generations tick - and perform at their best? What are they looking to get from - and give to - their jobs? How will they measure success in this new era? This presentation will explore these issues while showing how to retain and attract valuable talent and enhance productivity through programs such as: creative use of flexible work arrangements, innovative learning and mentoring opportunities, sabbaticals, retraining, re-careering, flex-retirement and creative compensation and benefits programs.

• The New Experiential Marketplace
  

  At this moment in history - with so many fears and worries - there is a deepening appreciation for the immeasurable value of great times with friends and loved ones, the satisfaction of continued personal growth and lifelong learning and the excitement of encountering new people, places and cultures. In addition, fueled by the dual liberations of empty nesting and retirement, tens of millions of men and women are beginning to enjoy more free time than at any other point in their lives. These forces are causing a massive shift in interest from a desire to purchase "things" to an unquenchable appetite for new, exciting, stimulating and challenging "experiences." Learn how this change will transform the consumer marketplace and give birth to a new assortment of travel, leisure, recreation, rejuvenation, entertainment, infotainment, housing, volunteering and lifelong learning industries.

• Retirement at the Tipping Point: New Funding, New Timing New Purpose
  

  Based on highly acclaimed Age Wave research, this NEW presentation reveals how four generations of Americans are altering the funding, timing and purpose of retirement. This mind-stretching program will explore the following: Who has suffered the most loss during the past year and how long do they think it will take to get it back. Why the retirement clock is being re-set to at least age 67 and how that could be good for everyone. What are the key lessons learned from the financial crisis and how will people’s behavior and attitudes toward money and retirement be changed? What is the #1 retirement “wildcard?” How the sandwich generation has morphed into multigenerational “Rubik” families and the vast implications of this for all generations. A vision of retirees’ changing role in American life - from lifelong learning and legacy to mentoring and philanthropreneuring. How financial professionals can most effectively help people fund their new retirement hopes, dreams and purpose.

• Living with Purpose: Rethinking Success
  

  Success is defined differently at different moments in life. As a child, it has a lot to do with pleasing our parents. In our teens, it’s often about academic achievement and popularity. As a working adult, success is often about balancing the challenge of creating a healthy family while building a satisfying career. But what’s next? Healthy living and modern medicine have given our lives longevity, but how do we make the most of all that time? Is it too late to go back to school, start a new and gratifying career (or turbo-charge your current one), fall in love again, reinvent yourself? Since happiness is about more than what's in the bank, what are the essential components of an all-weather, successful “life portfolio” - with a significant investment in head, heart, spirit and civic engagement? This hopeful and motivating new presentation answers the essential questions: what is success now and what is the new purpose of life’s second half?

• INFLUENCE: How Women's Soaring Economic Power Will Transform Our World for the Better
  

  Now, more than ever, the role of women in defining and driving business is paramount. Women already control more than 50% of all consumer spending. They are being educated in higher numbers than men and are now, for the first time in history, employed in higher numbers than men. While many of today’s women stand strong when wielding earning power, many still slump in their financial confidence, long-term financial decision-making skills, economic control and investment power. The final frontier for women in the gender revolution will be gaining muscle and control over their money. Based on groundbreaking findings from Age Wave’s landmark research study “Women, Money, and Power,” this presentation reveals important new insights on women and their relationship to money. It provides an illuminating and in-depth look at women’s motivations, fears, and challenges around money, saving, and spending and shows how to most effectively target their needs and hopes.

"Maddy Dychtwald's presentation before the Mayors' Conference Thursday evening was simply stunning. People were focused with the message. I cannot thank her enough for doing this for us. It will be a night to be remembered for a long time to come."

Don Blubaugh, Executive Director
Contra Costa Mayors' Conference

"Maddy Dychtwald wowed them! We have seldom received such an overwhelming positive response for any speaker. She was terrific – informative and entertaining."

Michael R. Argetsinger, Symposia Director
Illinois Association of HMO's

"Maddy Dychtwald was fantastic. Her personal, interactive, and multi-media presentation style was an excellent role model for all speakers in this edu-tainment age. Her presentation injected new, powerful and provocative marketing paradigms into our business and inspired us greatly in our innovation drive."

Nira Jang, USA Trends
Coca-Cola USA