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Maddy Dychtwald

 

Maddy Dychtwald
Leading Authority on the Aging of America

Topics
Cycles: How We Will Live, Work and Buy
Power Trends for the New Millennium
The Empowered Generation: Capturing the Boomer Market
Across the Generations
The Age Wave

Travels From
CA

Fee Range
$$$$


 

 
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Maddy Dychtwald
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Maddy Dychtwald's Key Accomplishments Include . . .
Co-founder
(with husband Ken Dychtwald) and senior vice president of of Age Wave, a firm that works with the nation's leading corporations to provide innovative solutions for customizable presentations, market research and consulting services to respond to the new maturing marketplace; Author of The Power Generation


More About Maddy Dychtwald . . .
Maddy Dychtwald is a nationally recognized author, public speaker, marketing executive and entrepreneur. One of the nation's leading authorities on generational marketing, she has been actively involved in analyzing and forecasting lifestyle and consumer marketing trends for seventeen years.  

In 1986, Maddy Dychtwald co-founded Age Wave, Inc. with her husband, Ken Dychtwald. Age Wave is the nation's premier think-tank and strategic consulting group focused on boomers and the mature market. During her first decade at Age Wave, she helped grow the company from the ground up to a multi-million dollar enterprise with a reputation as the best in its field.

Maddy Dychtwald has delivered speeches to more than 200,000 business leaders worldwide, including a diverse group of clients such as Allstate Insurance, Blue Cross of California, Chevron, New Balance Athletic Shoes, and Washington Wine Commission. Her sought-after presentations, which help business executives, managers, and sales groups understand the changing wants and needs of the new "cyclic" consumer and employee, draw on more than fifteen years of research and analysis. Maddy Dychtwald combines her engaging delivery with light humor, entertaining anecdotes, interesting examples and illustrative multi-media.


Ken Dychtwald

James Canton

Leland Kaiser
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 What People Are Saying

"Maddy was fantastic. Her personal, interactive, and multi-media presentation style was an excellent role model for all speakers. Her presentation injected new, powerful and provocative marketing paradigms into our business and inspired us greatly in our innovation drive."
Nina Jang
USA Trends
Coca-Cola USA
 

"Maddy's delivery was lively, informative and entertaining, and her remarks hit a bullseye.  Extremely relevant to our current marketing efforts. Excellent."

Mary B. Petersen, JD, CLU, ChFC
Director, Marketing
The Prudential Insurance Company

"Attendees raved about the great job Maddy did. The material was not just a bunch of theories, but something that could be used immediately. Maddy's preparation and presentation style were excellent."
Jim Cooper
Vice President, Education & Training
Choice Hotels

"Maddy wowed them! We have seldom received such an overwhelming positive response for any speaker. She was terrific:  informative and entertaining."
Michael R. Argetsinger
Symposia Director
Illinois Association of HMO's

"Maddy was terrific! The material was on target, extremely relevant and timely, and of vital importance to our membership. She took the steps necessary to learn as much as possible about our audience and their needs. That's the kind of effort that guarantees the unbelievably positive response we received."
Douglas E. Raymond
President & CEO
Retail Advertising & Marketing Association

"Our participants loved your program. I especially appreciated your efforts in researching credit unions and tailoring your presentation to our needs. We noticed the extra efforts, and so did the audience."
Darrell Bahr
Vice President, Communications & Education
Missouri Credit Union System

"Maddy Kent Dychtwald did an outstanding presentation. The program was very informative and was delivered in a powerful manner. Her insight and knowledge of the financial services industry provides a perfect ending to motivate the audience in taking advantage of the wonderful market opportunities."
Gordon J. Sprague
Senior Vice President
AIM Distribution
 

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