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Mark Simmons |
Mark Simmons' Key Accomplishments Include . . .
Mark Simmons is a marketing whiz kid who has been at the cutting-edge of business creativity for over twenty years and has run global advertising at The Coca-Cola Company, founded revolutionary London ad agency Anti-Corp and been a senior executive at Crispin Porter + Bogusky, one of the most innovative ad agencies in the world.
Mark Simmons is also the co-author of Punk Marketing: Get Off Your Ass and Join the Revolution and of The Business Playground: Where Creativity and Commerce Collide, collaborating with musician, entrepreneur and innovator Dave Stewart of Eurythmics.
Mark’s presentations address creativity in the current economic climate, where innovation might seem the last thing on the agenda. But while the business world finds the ground shifting beneath its feet, the need for creative thinking has become more urgent than ever. Any business that hopes to survive and thrive will need to adapt quickly to changing consumer attitudes and re-draw their products and communications to fit, whilst also keeping pace with rapid advancements in technology and the far-reaching effects of globalization.
Mark Simmons is a lively and engaging speaker who has spoken to audiences around the world about creativity and marketing. His talks on Punk Marketing with co-author Richard Laermer are built around the Punk Marketing manifesto. They are peppered with fascinating examples and show businesspeople how they can successfully create effective marketing now that power has shifted from corporations to consumers.
Mark Simmons can be booked together with Punk Marketing co-author, Richard Laermer or solo, and is available for workshops.
More About Speaker, Mark Simmons. . .
While writing and promoting the beliefs outlined in Punk Marketing, Mark Simmons began advising nonprofit organizations on their branding and messaging. From 2006-09, he was an advisor to the Bill & Melinda Gates Foundation, helping them craft their messages around he crisis in public school education.
In 2007, he worked as marketing director for Al Gore’s Alliance for Climate Protection, putting together campaigns to engage people in the fight to stop global warming.
In 2009, inspired by what he had learned while with the Alliance, Mark Simmons and a friend launched a consumer brand of clothing and accessories aimed at young adults, called The Useless Project, that had a mission of helping people use less of the planet’s natural resources and give more to people who need it most. The line of products they sold, all branded USELESS, included bags, bottles, tee shirts, hats and hoodies and were all manufactured in the USA from organic and recycled materials.
Mark Simmons lives in Santa Monica, California and is currently a marketing consultant who helps agencies, marketers, and nonprofit organizations create campaigns that break through the noise. |
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| Suggested Keynote Programs |
- Punk Marketing: Get Off Your Ass and Join the Revolution
Relationship between brands and consumers has undergone a fundamental shift over the past half-decade, forcing marketers to reassess how they sell products and services. Based on groundbreaking bestseller Punk Marketing: Get Off Your Ass and Join the Revolution, Mark and Richard explain HOW things have changed, WHY they have changed and, most importantly, WHAT can be done about it now. Pulling absolutely no punches, Richard and Mark deliver their Punk Marketing Manifesto with humor and energy and leave the audience with knowledge on getting a “yes” from marketing-weary consumers. And while the audiences leave exhausted, they take with them the tools to win them over!
- New World of "Marketing Movements"
What can marketers learn from political and social movements? When consumers are passionate about brands and have the right tools to use to spread their message, marketing takes on the form of an actual movement. In this fascinating talk, Richard and Mark reveal simple lessons of social and marketing movements. They reveal how to inspire consumers to become advocates for your brand so it becomes a powerful force around which they congregate and invest their thoughts, energies, and yes their money, into. So dig deep, focus and figure out what movement your company can get started.
- Innovation and Creativity
Businesses say driving innovation is one of their most important goals, yet most don’t understand how to use creativity in their organizations and instead end up outsourcing it or using it too little and too late. Innovation comes from making creativity a part of the culture and the one true ingredient in every major decision. From his book Business Playground: Where Creativity and Commerce Collide, co-authored with nonstop creative genius Dave Stewart (Eurythmics), Mark delivers an inspiring speech (with plenty of bon mots) on how to unleash the ultimate creative potential of any forward-thinking organization.
- Unleash Your Creative Mojo!
Mark Simmons is an expert on creativity and innovation and well-regarded speaker who can energize and inspire attendees at any event.
His speeches on creativity and innovation are designed to help businesspeople unlock their creative potential. Both entertaining and inspiring, Mark’s talks give them a host of invaluable tools and techniques that they can immediately be put into practice in the workplace.
Mark co-authored a book on the subject called ‘The Business Playground: Where Creativity and Commerce Collide’ with musician Dave Stewart (Eurythmics), which was published internationally in 2010 and has received glowing praise. The foreword was written by Sir Richard Branson, who said: “Their mix of insights about creativity, revealing examples, anecdotes, interviews with creative thinkers, and games make for an entertaining and informative read. If you get half as much out of this book as I did, you’re in for quite a treat.”
Following the success of the book, Mark recently launched (Nov 2011) a multimedia app for the iPad, simply called ‘Creativity’, to help users unleash their creativity. It includes 13 original interactive games that work their creative muscles.
Book Mark for your event for a jolt of creative energy that will stay with your attendees for years to come!
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| What People Are Saying |
"Exciting. Outrageous. Innovative. Provocative. Cutting edge. A little raw and dangerous for the weak of heart - but well worth the risk. These guys mean business and if necessary will drag us all kicking and screaming toward a much improved bottom line."
-Deb Carter, Chair, Maryland Tourism Council/Governor's Tourism Industry Conference
"...a very professional demeanor with high-level humor. For these dudes to be able to captivate an audience of car dealers on the topic of new ways to market, advertise, and interact with their communities was remarkable."
-RT Canal, Training Manager, Southwest, Chrysler Motors
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