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Martha
Rogers'
Key Accomplishments Include . . .
Martha
Rogers is co-author with Don Peppers of a series of international
best sellers that have collectively sold over a million
copies in 14 languages including The One to One Future,
which was named by Inc. magazine's editor as "one
of the two or three most important business books of all
time" and which is considered by many as the bible
of the CRM revolution, Enterprise One to One, which
received a five-star rating from The Wall Street Journal,
and One to One B2B: Customer Development Strategies
for the Business-to-Business World, which made The
New York Times best seller list within a month of publication.
Martha Rogers is an Adjunct Professor at the Fuqua School
of Business at Duke University, co-director of the Teradata
Center for Customer Relationship Management at Duke and
serves
on the Advisory Board of the Kelley School of Business at
Indiana University. She is widely published
in academic and trade journals, including Journal of
Advertising Research, Journal of Public Policy
and Marketing, Harvard Business Review and
Journal of Applied Psychology.
More
About Martha Rogers
. . .
Dr.
Martha Rogers is an acclaimed author, world class-class
speaker and founding partner of Peppers & Rogers Group,
the world's leading customer-focused management consulting
firm, boasting an impressive list of Fortune 500 clients.
Named one of the 19 most important business gurus of the
past century by Business 2.0 magazine and "an
innovator most likely to create visionary ripple effects"
by the World Technology Network, Martha
Rogers has been recognized for the past decade as one of
the world's leading experts on customer-based business strategies
and growing customer value.
Martha Rogers' experience, expertise and ability to think
out of the box makes her equally popular with media interviewers,
speaking event planners and Fortune 1000 executives seeking
to learn how to compete in the Information Age, how to get
a payoff from their CRM software and technology, how to
build the value of their customer base and how to cascade
the changes needed in an organization to realize ROC –
the return on the investment companies make in their customers.
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The
One To One Future 
