|
Philip KotlerProfessor of International Marketing at the Kellogg Graduate School of Management, International Marketing Guru Topics
Travels From
Fee Range |
|
||||||||||||||||||
Philip Kotler |
Related Speakers... | |||
Philip Kotler's Main Accomplishments Include . . . Dr. Kotler is known to many as the author of what is widely recognized as the most authoritative textbook on marketing: Marketing Management, now in its 13th edition. Philip Kotler has also authored or co-authored dozens of leading books on marketing including: Principles of Marketing; Marketing Models; Strategic Marketing for Non-Profit Organizations; The New Competition; High Visibility; Social Marketing; Marketing Places; Marketing for Congregations; Marketing for Hospitality and Tourism; The Marketing of Nations. Kotler on Marketing, and Marketing Insights from A to Z and Chaotics: The Business of Managing and Marketing in The Age of Turbulence. In addition, Dr. Philip Kotler has published more than one hundred articles in leading journals, including the Harvard Business Review, Sloan Management Review, Business Horizons, California Management Review, and the Journal of Marketing Philip Kotler presents continuing seminars on leading marketing concepts and developments to companies and organizations in the U.S., Europe and Asia. Dr. Kotler also participates in client projects and has consulted to many major U.S. and foreign companies - including: IBM, Michelin, Bank of America, Merck, General Electric, Honeywell, and Motorola - in the areas of marketing strategy and planning, marketing organization, and international marketing. Philip Kotler received his Master's Degree at the University of Chicago and his Ph.D. Degree at MIT, both in Economics. Dr. Kotler did post-doctoral work in Mathematics at Harvard University and in Behavioral Science at the University of Chicago. More About Philip Kotler . . . Philip Kotler has been Chairman of the College of Marketing of the Institute of Management Sciences, a Director of the American Marketing Association, a Trustee of the Marketing Science Institute, a Director of the MAC Group, a former member of the Yankelovich Advisory Board, and a member of the Copernicus Advisory Board. Dr. Kotler was a Member of the Board of Governors of the School of the Art Institute of Chicago and a Member of the Advisory Board of the Drucker Foundation. Dr. Philip Kotler has received honorary doctoral degrees from the Stockholm University, University of Zurich, Athens University of Economics and Business, DePaul University, the Cracow School of Business and Economics, Groupe H.E.C. in Paris, the University of Economics and Business Admininstration in Vienna, Budapest University of Economic Science and Public Administration, the Catholic University of Santo Domingo, and the BI Norwegian School of Management.. Philip Kotler has traveled extensively throughout Europe, Asia and South America, advising and lecturing to many companies about how to apply sound economic and marketing science principles to increase their competitiveness. Dr. Kotler has also advised governments on how to develop and position the skill sets and resources of their companies for global competition. |
| Suggested Keynote Programs | |
|




