Punk Marketing

Punk Marketing is defined as a rebellion against tradition, an attitude that says the same old thing doesn't work any more. Based on their best-selling book, Richard Laermer and Mark Simmons take an irreverent, no-holds-barred look at today's marketing landscape, and how consumers interact with advertising. There are many media outlets clamoring for attention, and the advertising din has made it nearly impossible to stand out using traditional styles. Punk marketing looks at how non-traditional methods of marketing are needed to reach your specific markets.

Punk Marketing Speakers

Noted author, PR pro and TV co-host Richard Laermer (TLC's Taking Care of Business) and creativity guru and ad agency alum Mark Simmons, combine their considerable experience and wit to jolt audiences into a new understanding of marketing's ever-changing arena. As such, long-held beliefs like "any publicity is good publicity" have been replaced by a new paradigm: "mediocre marketing does more harm than doing nothing." Blunt, fair, fearless and outrageous - just like the marketing style they espouse - Laermer and Simmons explicate the marketing techniques and methods of the future, involving the new standards of cyber-socializing, story-telling, emerging technology and the increasingly tricky business of crafting emotional connections.

Punk Marketing Presentations

In their keynote presentations, Mark and Richard show businesspeople how to use new, creative and unexpected ways to knock consumers off balance, surprise them and engage them. Heralded as, "Exciting, outrageous, innovative, provocative and cutting-edge, with a very professional demeanor and high-level of humor,” they provide sound analysis and prescient content to forward-thinking marketers.

Let the power of punk unleash a bold new attitude and perspective within your organization. The Punk Marketing Guys are available individually or together as a unit, to speak at conferences, seminars or even coffee klatsches about Punk Marketing.

Richard Laermer, Punk Marketing Author/Speaker

Richard Laermer is an expert in marketing and media and a former magazine and newspaper journalist. The author of Full Frontal PR, 2011: Trendspotting, and four other nonfiction collectibles, he is also the CEO of RLM pr - an agency that practices gospel of Punk. Richard has consulted for Fujifilm, Barnes & Noble, Consumer Reports, Time Inc., Discovery Health Channel, plus lots of grateful people. He co-hosted critically-acclaimed, ratings-challenged TLC reality show Taking Care of Business. Hobbies: rewriting his bio and judging a book by its covers. He doesn’t have a dog since he’s always on airplanes.
Read Richard Laermer's Biography >

Book Richard Now

Mark Simmons, Punk Marketing Author/Speaker

Mark Simmons is the leading authority on Punk Marketing. Over an 18-year career on both sides of the Atlantic, he helped make Coca-Cola a household name while at the corporate giant, ran the Anti-Corp agency, and managed the West Coast operations for Crispin Porter & Bogusky. Mark’s passion for ideas shakes the ground and his tattoo says conformity is the enemy of creativity. He collaborated with musician, entrepreneur and innovator Dave Stewart of Eurythmics to write his most recent book, The Business Playground. Mark is a consultant and self-proclaimed guru and lives in Santa Monica with his wife and young son.
Read Mark Simmons' Biography >

Book Mark Now