Navi Radjou

The pressure to innovate is greater than ever before. Yet large organizations struggle to innovate at rapid pace due to their traditional structure, strategies, culture, and leadership style. Renowned innovation expert Navi Radjou will reveal effective ways to breed entrepreneurial attitudes within large firms. Using real-life case studies on 3M, GE, IBM, PepsiCo, Renault-Nissan, Siemens, Tata Group, and Unilever Navi will demonstrate how your organization can innovate faster and better—by balancing scale and agility, encouraging productive risk-taking, and leveraging the creativity of all your employees.

During the 20th century, the US model of innovation has been like an orchestra: topdown, rigid, and run by upper-level employees. But to succeed in the complex, volatile, resource-scarce business environment of the 21st century, US firms need an alternative approach, one that is like a jazz band: bottom-up, improvisational, and collaborative. Renowned innovation expert Navi Radjou will show how 3M, GE, Google, PepsiCo, Renault-Nissan, SAP are using jugaad—a Hindi word for frugal and flexible innovation—to sense and respond swiftly to big market opportunities and outsmart competition. You will learn how to apply the proven business principles of jugaad to innovate faster, better, and cheaper.

To capitalize on the rapid rise of emerging markets like Brazil, China, and India, global corporations must abandon their insular and monolithic innovation model—that concentrated all their R&D resources in the West. Instead, they must embrace a “polycentric” innovation model in which R&D capabilities are distributed globally to swiftly seize regional opportunities—and yet are integrated into a loosely-coupled global innovation network to drive creative synergies on an international scale. Innovation expert Navi Radjou will draw upon case studies on Cisco, GE, IBM, Nokia, PepsiCo, P&G, Renault- Nissan, and Unilever to show the business benefits of polycentric innovation and offer a practical roadmap for traditional companies to embrace this new innovation model fit for success in a globally-dispersed knowledge economy.

In today’s resource constrained environment, Western firms are feeling the growing pressure to “do more with less”—that is, deliver more value to customers at less cost. Renowned innovation expert Navi Radjou will show you how companies such as GE, PepsiCo, P&G, Renault-Nissan, Siemens, and Unilever are pioneering “frugal innovation”—a cutting-edge management paradigm that will enable you to do more—and deliver more—with fewer resources. You will learn how to create “good enough” products and services that deliver high value for money to customers—and tap partners to drastically reduce your costs in R&D, operations, and marketing while simultaneously boosting your productivity and profitability.