Aaron Ahuvia

Branding Speaker, Expert on the Psychology of Love for Objects & Activities

  • Aaron Ahuvia`s Keynote Speaker Fee This reflects Aaron Ahuvia`s U.S. Speaking Fee

    $7,500 - $10,000

  • Languages Spoken

    English

  • Travels From

    Michigan, USA

  • Aaron Ahuvia`s Keynote Speaker Fee This reflects Aaron Ahuvia`s U.S. Speaking Fee

    $7,500 - $10,000

  • Languages Spoken

    English

  • Travels From

    Michigan, USA

Suggested Keynote Speaker Programs

Brand Love

Love is one of the most powerful forces in human psychology. Although love evolved to help people form and sustain families, today people love all sorts of products, brands and activities. In this talk you will gain insights into the fundamental...

Love is one of the most powerful forces in human psychology. Although love evolved to help people form and sustain families, today people love all sorts of products, brands and activities. In this talk you will gain insights into the fundamental nature of love itself, and learn some of the key ingredients for brewing a love potion for your brand.

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Can Loving Things Cure Materialism?

One of the few things that religious thinkers and secular philosophers agree on is that materialism is bad. Modern science has looked at how materialism impacts people’s happiness and – spoiler alert – it turns out that these theologians ...

One of the few things that religious thinkers and secular philosophers agree on is that materialism is bad. Modern science has looked at how materialism impacts people’s happiness and – spoiler alert – it turns out that these theologians and philosophers have been right all along. Science has shown that excessive materialism is linked to less happiness, more anxiety, poor mental health, poor physical health, loneliness, smoking, drug use, and even racism. You’d think then that loving things, such as favorite possessions or brands, would be a bad idea. But in this talk, Prof. Ahuvia will explain what he calls “the most surprising and puzzling finding in 30 years of research.” Materialism is bad for you, and loving things is linked to materialism, yet, somehow, loving things turns out to be good for you. In fact, paradoxically, loving things can actually be a cure for materialism.

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The Expanding Circles of Love (aka The Origin of Love)

This talk explains psychology of non-interpersonal love, i.e. love of objects, activities, nature, places, or anything else that isn’t a person. Dr. Ahuvia will present a bold new theory on how love developed through the evolution of the brain and through the changes in ...

This talk explains psychology of non-interpersonal love, i.e. love of objects, activities, nature, places, or anything else that isn’t a person. Dr. Ahuvia will present a bold new theory on how love developed through the evolution of the brain and through the changes in human culture. This theory traces 400 million years of the evolution of love through four stages of development, with each stage expanding the range of what can be loved:

  • Love of self
  • Love of mate and children
  • Love of the tribe
  • Love of just about anything (non-interpersonal love)

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Money and Happiness: Finding Work that Works for You

In this talk, Dr. Ahuvia explains the research on money and happiness. For the very poor, more money does lead to more happiness. But the more money you have, the less difference getting a raise makes. So, even for middle class families that are...

In this talk, Dr. Ahuvia explains the research on money and happiness. For the very poor, more money does lead to more happiness. But the more money you have, the less difference getting a raise makes. So, even for middle class families that are far from rich, having more money to spend on stuff doesn’t produce more happiness. That said, earning more money (especially if you save it or give it away) can make you happier if it helps you feel more successful. This talk offers practical science-based advice on choosing they type of work you’ll find fulfilling and spending money for maximum happiness.

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The Science Behind Marie Kondo

Marie Kondo’s books and TV show on the life-changing magic of tidying up are a huge global hit. While her advice is very practical, some of her behavior can seem more than a bit odd. Why is she talking to the house before she starts organizing...

Marie Kondo’s books and TV show on the life-changing magic of tidying up are a huge global hit. While her advice is very practical, some of her behavior can seem more than a bit odd. Why is she talking to the house before she starts organizing it? Why is she thanking the books before getting rid of them? Why does she say that storing socks in little balls makes the socks angry? This behavior is linked to the Japanese religion of Shintō that believes that inanimate objects have souls and spirits. It turns out that there are actually newly discovered scientific reasons this type of behavior can make our lives richer and more fulfilling as well as help us save the planet.  

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The Science of Love and the Practice of Marketing

Human beings are built for love.  Our capacity for love extends beyond loving other people, to include loving ideals, objects, brands, activities, places, and a vast assortment of other things.   From a scientific perspective, this talk ...

Human beings are built for love.  Our capacity for love extends beyond loving other people, to include loving ideals, objects, brands, activities, places, and a vast assortment of other things.   From a scientific perspective, this talk provides a psychological model of how this love functions. From a marketing perspective, this talk explores why people love certain products and brands, how companies can get customers to actually love their products, and why this can lead to sustainable profitability. These talks are illustrated with examples from the business world, but because the topic is love, these talks also include scientific research on romantic and family relationships – a topic of universal interest.

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Brand Love: Effective Marketing as a Spiritual Practice

John tells us “God is love” (1 Jn 4:16). In this presentation, Professor Ahuvia, the world’s leading expert on why consumers love certain products and brands, will teach you how to harness the power of love to grow your business. What’s ...

John tells us “God is love” (1 Jn 4:16). In this presentation, Professor Ahuvia, the world’s leading expert on why consumers love certain products and brands, will teach you how to harness the power of love to grow your business. What’s more, you’ll learn how following this strategy allows you to make your business dealings a spiritual practice, and avoid a “devilish” trap inherent in some common marketing strategies.

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Creativity, Happiness & Dr. Seuss.

About Keynote Speaker Aaron Ahuvia

About Speaker Aaron Ahuvia…

Aaron Ahuvia, Ph.D., is one of the most influential academic researchers in the world, being ranked 22 in the world for research impact in consumer behavior. Dr. Ahuvia is the world’s leading expert on the psychology of non-interpersonal love, i.e. how love works when we love an object, activity, or anything else that isn’t a person; and has won numerous awards for this work. He is also a leading expert on the psychology of happiness, focusing on how money, shopping, and spending influence our wellbeing. He has been recognized by Project+ (an interdisciplinary research group) as the leading expert on happiness in the disciplines of marketing and consumer research. This work has included co-authoring a United Nations report on the application of social science data to public policy.

Professor Ahuvia studied philosophy at the University of Michigan before getting a PhD in marketing from the Northwestern University’s Kellogg School of Management where he worked with the renowned Professor Philip Kotler. From there he became a professor at the University of Michigan’s Ross School of Business, and then a Full Professor at the Collage of Business on UM’s Dearborn Campus. He also holds an appointment as a Professor at the University of Michigan Penny W. Stamps School of Art & Design

Professor Ahuvia has over 100 academic publications and presentations, as well as a forthcoming book entitled The Things We Love to be published by Little, Brown Spark. His research has been quoted in Time, The New York Times, The Wall Street Journal, major publications in Europe and Japan. Dr. Ahuvia has also appeared on public radio talk shows as well as popular Television shows such as the Oprah Winfrey Show

Professor Ahuvia does research, teaches and consults for governments, nonprofits and corporations around the world. He has presented his research or performed consulting services for Procter & Gamble, Google, Audi, Samsung, General Motors, Microsoft, Ford, Chrysler, GfK Market Research, Herman Miller; and via the Altagamma consortium, Gucci, Versace, La Perla, Zegna, Valentino, Salvatore Ferragamo, and Beretta firearms, among others.  His work includes regular teaching at major European universities, and working for the U.S. Government to promote economic growth in developing nations. He has presented his work internationally in China, Denmark, Oman, Finland, Poland, Morocco, France, Pakistan, Germany, India, Israel, Italy, Jordan, Canada, Kazakhstan, Portugal, Rwanda, Singapore, Mexico, Slovakia, Switzerland, the Netherlands, and Yemen. 

Media

Article

Oct 2, 2019

How to Make Customers Fall Deeply in Love With Your Brand According to Science

Is it really love between you and Starbucks, Apple, and Nike? Can you fall in love with sports teams like...

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