Speaker Troy Carter

Troy Carter

Entrepreneur, Investor, and Music Manager at Spotify

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  • Travels From
    California, USA

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Welcome to the art of hustle. From his humble roots in the streets of West Philadelphia, where he threw hip-hop events that grew into a talent management empire fusing pop, urban and musical points in between (John Legend and Meghan Trainor) to his transformation into tech entrepreneur and venture capitalist, Troy Carter is the closest approximation in the digital age to a Renaissance man. A high-school dropout who hit it big maintaining footholds in multiple industries while investing shrewdly in a portfolio of companies including Uber, Spotify and Dropbox, he is a case study in future-forward entrepreneurship — a CEO of beats, bytes and big ideas whose synergistic success story in music and technology ranks among the most riveting and relatable in business today.

Carter began his career as a protégé of DJ Jazzy Jeff & Fresh Prince, re-locating to Los Angeles in his teens to work for Will Smith’s Overbrook Entertainment. He was promoting concerts in Philadelphia for the Notorious B.I.G. when he joined P. Diddy’s Bad Boy Entertainment at 21, launching his boutique artist management firm Erving Wonder several years later and nurturing the hip-hop sensation Eve to superstardom in music, television and fashion. In 2007, he signed a management deal with then-unknown singer-songwriter Stefani Germanotta, grooming her into the global pop phenomenon Lady Gaga through the nascent channels of social media that soon defined a generation.

Bridging the worlds of music, venture capital and technology, Carter began investing in Silicon Valley companies, inspiring him in 2010 to launch Atom Factory, the multi-dimensional Los Angeles-based entertainment and technology company that includes his Cross Culture investment fund and the tech and culture platform Smashhd.co, covering personalities and trends in the global startup scene. Next year sees the publication of Carter’s as-yet-untitled memoir-meets-manual for success recounting his life story in business — the art of hustle conveyed through grit and gratitude, as only a career talent like Carter can.

Following the success and expansion of Atom Factory, Carter now adds speaking engagements to his ever-expanding portfolio of achievement and expertise, offering speeches and keynotes on a variety of topics that expand the conversation on technology, innovation and entrepreneurship — and the synergy of all three, which shaped Carter’s awe-inspiring hustle. Speaking on subjects as diverse as audience engagement, spotting and nurturing talent that endures, and investing the smart way in companies and products that matter, Carter’s stories convey unparalleled wisdom from a trailblazing innovator.

Testimonials 6

  • Techtoberfest was incredible! Troy Carters’ presentation was absolutely perfect and very well received. The client loved having Troy there and he seemed to have a great time, too. Thank you!


    SME Entertainment Group, a Live Nation Company

  • Our audience absolutely loved Troy! We had him interviewed by Bakari Sellers (a CNN contributor) and his candor and openness was a huge hit. Thanks for all of your help.

    National Black MBA Association, Inc.

  • Troy was a big hit this morning! Thank you for everything. I appreciate the partnership.



  • The event was a huge success. His opening remarks were terrific, energetic and also funny. He kept the Innovation Tank event moving and did a terrific job of hosting the competition. He did a great job of bringing the judges to a decision and awarding of the prizes. I thought it went better than last year’s competition.


    Boston Children's Hospital

  • Troy was wonderful. I’ve heard nothing but kudos regarding his talk and his time spent with the students was fabulous. Our students were really engaged with Troy and it appeared that he enjoyed himself as well. He was very easy to work with and accommodating. Thanks for all you did to ensure a successful kick-off to our 25th season.


    Kenn State University

  • The buzz is that Troy was the best Speaker EVENPRO has ever brought to Venezuela. I’ve heard firsthand the success of the event has encouraged leadership to push forward with future entertainment branding initiatives.

    Troy Carter provided all of us with relevant and insightful information in a highly entertaining and informative presentation. A really innovative marketer, he presented great examples of the digital and breakthrough marketing strategies he developed for Lady Gaga and other successful clients. Troy really knows his stuff, and his presentation style is direct, energetic, and entertaining. Troy had the audience on the edge of their seats, laughing, nodding, and participating all of the way through. It was such a great pleasure working with Troy Carter and his support team. We are grateful for Troy’s efforts in making this event a huge success.




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