A Harvard Business School professor and advisor to some of the world’s biggest companies, Clayton Christensen believes that industry leaders get blindsided by disruptive innovations precisely because they focus too much on their most profitable customers and businesses. Even the best-managed companies then fall behind the competition. Rather than being destroyed by them, Christensen shows companies how to create disruptions, discover and nurture the best ideas and create entirely new markets. Most important, he challenges companies to implement a “well functioning disruptive growth engine.” Author of The Innovator’s Solution, The Innovator’s Dilemma, Seeing What’s Next: Using the Theories of Innovation to Predict Industry Change and Disrupting Class, Christensen argues that innovation can be a predictable process that delivers sustainable, profitable growth. In his latest book, Competing Against Luck: The Story of Innovation and Customer Choice (October 2016), Christensen show that by understanding what causes customers to “hire” a product or service, any business can improve its innovation track record, creating products that customers not only want to hire, but that they’ll pay premium prices to bring into their lives.
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