Interactive Half Day Speaker Jane Ní Dhulchaointigh

Jane Ní Dhulchaointigh

Inventor & CEO of Sugru

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    United Kingdom (UK)

 About Speaker Jane Ní Dhulchaointigh…

Jane ni Dhulchaointigh is the Irish inventor of sugru, an innovative product that has been called ‘the best invention since sellotape’ and that’s getting DIYers, gadget lovers and outdoors enthusiasts around the world very excited.

Jane was studying product design at the Royal College of Art in London in 2003, when she had a big idea. What if, instead of having to buy new things all the time, people could fix and improve the things they already had to work better for them?

From that initial spark of an idea, she led a long and dedicated scientific development process involving a small team of material scientists, designers and business people to develop an entirely new material that could make the idea a reality. The result after 6 years of R&D was sugru – a brand new silicone that’s like play-doh or modelling clay that the user can form into whatever shape they like before it air cures into a tough, flexible, colourful silicone rubber. Used in this way, it can make all kinds of products more comfortable, safer or simply better.

Jane is passionate about promoting a culture of fixing, creativity and resourcefulness, and sees it as an antidote to the throwaway mindset. Her passion is hitting a chord with the growing number of people looking to live more sustainably and three years after launch there’s already a vibrant 100,000-strong world-wide community building around the product.

And the idea is catching on: sugru (inspired by the Irish word for play) has been described as “21st Century Duct Tape” by Forbes and was named alongside the iPad by TIME magazine as one of the top 50 Inventions of 2010.


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