Howard Schultz

Chairman, President & CEO of Starbucks

  • Howard Schultz`s Keynote Speaker Fee This reflects Howard Schultz`s U.S. Speaking Fee

    Please Inquire

  • Languages Spoken

    English

  • Travels From

    Washington, USA

  • Howard Schultz`s Keynote Speaker Fee This reflects Howard Schultz`s U.S. Speaking Fee

    Please Inquire

  • Languages Spoken

    English

  • Travels From

    Washington, USA

Suggested Keynote Speaker Programs

Onward: How Crisis & Conviction Transformed Starbucks

When Howard Schultz reclaimed the role of Starbucks’ CEO in 2008, his morning cup of coffee had gotten pretty complicated. He had 13,000 of his stores to choose from, many unwittingly stealing business from each other. And he knew his customers were increasingly getting ...

When Howard Schultz reclaimed the role of Starbucks’ CEO in 2008, his morning cup of coffee had gotten pretty complicated. He had 13,000 of his stores to choose from, many unwittingly stealing business from each other. And he knew his customers were increasingly getting their own morning cup of Joe from McDonald’s and Dunkin Donuts. Starbucks had lost much of its sheen. Schultz had watched largely from the sidelines as his company’s core values began to deteriorate. Taking the reins, he once again provided the values-based leadership and initiatives that the company needed in order to transform its business. He also dedicated significant focus to the values and character of Starbucks, which were deeply ingrained in community and volunteerism. When Starbucks Coffee Company posted its third quarter fiscal gains in July 2009, President Barack Obama himself called Schultz to offer his congratulations. Though Schultz had created phenomenal success during Starbucks’ inception and ultimate rise, this time around, he transformed himself into a leader for today’s times. In his bestselling book, Onward Schultz provides the blueprint for how to sustain growth and nurture employees during one of the most difficult economic periods in American history.

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About Keynote Speaker Howard Schultz

It all started with a cup of coffee.

Howard Schultz, chairman, president and chief executive officer of Starbucks Coffee Company, first walked into Starbucks in Seattle’s Pike Place Market in 1981. Howard was drawn into conversation with these connoisseurs who took great care in not only finding and roasting the highest quality coffee, but also sharing their passion with others. Drawn to Seattle and its extraordinary coffee culture, Howard moved from his native New York and joined Starbucks in 1982 as director of operations and marketing when Starbucks had four stores.

In 1983, Howard traveled to Italy and was captivated by Italian coffee bars and the romance of the coffee experience. He had a vision to bring the Italian coffeehouse tradition back to Seattle, creating a third place between work and home. In order to pursue this dream, Howard left Starbucks to start his own coffee company called Il Giornale and returned in August 1987 to purchase Starbucks with the help of local investors. Howard went on to create two landmark programs for Starbucks partners (employees): comprehensive health coverage for part-time partners and equity in the company in the form of stock options.

From that foundation, Starbucks has grown to more than 16,000 stores in neighborhoods around the world. What remains the same from that first cup of coffee: a connection, a conversation, and a sense of community.

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