Speaker Simon Sinek

Simon Sinek

Renowned Leadership Expert, Author & Optimist

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    New York, USA

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Simon Sinek is an unshakable optimist. He believes in a bright future and our ability to build it together. 

Described as “a visionary thinker with a rare intellect,” Simon teaches leaders and organizations how to inspire people. With a bold goal to help build a world in which the vast majority of people wake up every single day feeling inspired, feeling safe at work, and feeling fulfilled at the end of the day, he is leading a movement to inspire people to do the things that inspire them. 

Why Simon Sinek?

Simon is an unshakable optimist who believes in a bright future and our ability to build it together. He discovered remarkable patterns about how the greatest leaders and organizations think, act and communicate.

Simon is the author of multiple best selling books including Start With Why (global best seller), Leaders Eat Last (New York Times and Wall Street Journal best seller), Together is Better (New York Times and Wall Street Journal best seller) and FindYour Why.

Simon is the author of multiple best‐selling books: 

  • The global best seller Start With Why (over 1 million books sold in the U.S. alone) 
  • The New York Times and Wall Street Journal best seller Leaders Eat Last 
  • The New York Times and Wall Street Journal best seller Together is Better 
  • Find Your Why: A Practical Guide for Discovering Purpose for You and Your Team 
  • And his latest book, The Infinite Game 

A trained ethnographer, Simon is fascinated by the people and organizations that make the greatest, lasting impact in their organizations and in the world. Over the years, he has discovered some remarkable patterns about how they think, act, and communicate and the environments in which people operate at their natural best. He has devoted his life to sharing his thinking in order to help other leaders and organizations inspire action. 

Simon may be best known for popularizing the concept of WHY in his first TED Talk in 2009. It rose to become one of the most watched TED talks of all time, with over 43 million views and subtitled in 48 languages. His interview on Millennials in the workplace broke the Internet in 2016, garnering over 200 million views in the first month. This led to Simon being YouTube’s fifth most searched term in 2017. 

His unconventional and innovative views on business and leadership have attracted international attention. From American Airlines to Disney and MARS, from big business to entrepreneurs to police forces, Simon has been invited to meet with an array of leaders and organizations in nearly every industry. He has also had the honor of sharing his ideas at the United Nations, the United States Congress, and with the senior‐most leaders of the United States Air Force, Marine Corps, Navy, Army, and Coast Guard. 

With a vision to change the way businesses think, act, and operate, Simon has partnered with Ernst & Young to develop products and services to help many companies transform their businesses. He is an adjunct staff member of the RAND Corporation, one of the most highly regarded think tanks in the world. He is also active in the arts and in the non‐for‐profit world (Simon prefers to call it the for‐impact world).

Testimonials 6

  • A quick note to say thank you for a powerful session yesterday. I feel like you gave me a language for something that I have been exploring and wrestling with for a long time as a marketer here – so thank you for the personal impact you have had on me. I also got incredible feedback from many participants about how inspired they are – even the video staff and bartender commented to me how powerful the session was! There seems to be a hunger for Why everywhere.


  • Thank you for taking the time to enlighten the Air Force’s newest senior leaders. Your candid perspective and clear insight will foster their success for many years and made this year’s program an outstanding success. The feedback we received from the group was unanimous—having you there was invaluable and memorable for each of them. Please accept my sincere appreciation for your contribution to this important forum.

    General Norton A. Schwartz

    Chief of Staff United States Air Force

  • Simon was one of the most impactful speakers at Birthing of Giants. After each of his 2 sessions, there was a bigger buzz than almost any other speaker over 7 years (and the speaker list is always incredible).

    Birthing of Giants

  • Your presentations to our audience at the Sales Summit was extraordinarily well received. Your insights touched a nerve here and left an indelible mark on those who were present. The evaluations were off the chart. Congratulations on a job well done.

    Sales Summit

  • As you took the stage, all were expecting the usual motivational message that historically closes all IOCs. Instead, your message was quite profound in its truth and clarity, presented in a manner that totally captivated our audience. The evaluations and feedback we received made it clear that many will continue to discuss and learn from what you shared long after we all returned home. Your message resonated with our conference delegates at a deeper level, which truly will effect significant change. It’s difficult to find the appropriate words to thank you for a presentation of such strength, clarity and value. Its applicability to all aspects of our lives, coupled with your stellar delivery, resulted in a compelling and unforgettable presentation that touched each of us deeply.

    Hawaii Medical Service Association

  • Simon’s presentation was fantastic. He had the attendees full attention, and during the Q&A there was no shortage of interaction. The attendees felt is was one of the best presentations they have been part of and were very appreciative that Simon would take time out of his schedule to present at an Apple event.


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