Word of Mouth Marketing: How to Create Conversations That Sell
Today’s consumers are suspicious about marketing. Many consumers don’t believe companies are telling the truth. Yet, conversations about brands, products, and services are happening every day. And conversations aren’t scrolled past, blocked, torn down, fast-forwarded ...
Today’s consumers are suspicious about marketing. Many consumers don’t believe companies are telling the truth. Yet, conversations about brands, products, and services are happening every day. And conversations aren’t scrolled past, blocked, torn down, fast-forwarded through, or deleted. Conversations, which result in awareness and testimony for your brand, are your greatest competitive advantage.
In this program, Ted delivers the strategy for word of mouth marketing success, as well as new ideas and information that can be implemented the very next day. It’s filled with rapid-fire explanations backed by impressive data, and showcases detailed case studies demonstrating real-world application.
Customized and personalized for each audience, some of Ted’s most-requested lessons include:
- Identify the interesting, real, and authentic story about your brand
- Differentiate yourself in your community by becoming the topic of conversation
- Prepare customers, staff, and colleagues to share your story
- Learn how word of mouth marketing intersects with other channels