Ted Wright

Marketing Expert and Keynote Speaker

  • Ted Wright`s Keynote Speaker Fee This reflects Ted Wright`s U.S. Speaking Fee

    $20,001 - $30,000

  • Languages Spoken

    English

  • Travels From

    Georgia, USA

  • Ted Wright`s Keynote Speaker Fee This reflects Ted Wright`s U.S. Speaking Fee

    $20,001 - $30,000

  • Languages Spoken

    English

  • Travels From

    Georgia, USA

Suggested Keynote Speaker Programs

Word of Mouth Marketing: How to Create Conversations That Sell

Today’s consumers are suspicious about marketing. Many consumers don’t believe companies are telling the truth. Yet, conversations about brands, products, and services are happening every day. And conversations aren’t scrolled past, blocked, torn down, fast-forwarded ...

Today’s consumers are suspicious about marketing. Many consumers don’t believe companies are telling the truth. Yet, conversations about brands, products, and services are happening every day. And conversations aren’t scrolled past, blocked, torn down, fast-forwarded through, or deleted. Conversations, which result in awareness and testimony for your brand, are your greatest competitive advantage.

In this program, Ted delivers the strategy for word of mouth marketing success, as well as new ideas and information that can be implemented the very next day. It’s filled with rapid-fire explanations backed by impressive data, and showcases detailed case studies demonstrating real-world application.

Customized and personalized for each audience, some of Ted’s most-requested lessons include:

  • Identify the interesting, real, and authentic story about your brand
  • Differentiate yourself in your community by becoming the topic of conversation
  • Prepare customers, staff, and colleagues to share your story
  • Learn how word of mouth marketing intersects with other channels

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The Real Truth Behind Influencer Marketing

The hope around Influencer Marketing is that there are people in the world who will share the story of your brand and everybody will believe them. The reality, however, is that real Influencers – the people who can elevate your story and your brand – aren’t who you think...

The hope around Influencer Marketing is that there are people in the world who will share the story of your brand and everybody will believe them. The reality, however, is that real Influencers – the people who can elevate your story and your brand – aren’t who you think they are.

Here are some truths:

You don’t find real Influencers; they find you.

The best programs compensate real Influencers with experiences and stories, not money.

Being an Influencer is a way of living, not a job title.

Real Influencers will share your brand story whether you are paying them or not.

In this innovative program, Ted shares the data and facts behind what drives these conclusions, as well as how brands and companies can leverage these truths to reach goals faster and spend less money.

Ted Wright is a modern pioneer of Influencer marketing, going back to his days as the Global Brand Manager for Delta Airlines. Since 2001, as CEO of Fizz, he has been the driving force behind major brand success stories such as the Pabst Blue Ribbon revolution, the adoption of Chocolate Milk as the post-workout recovery drink, and the rise of Fireball Whiskey – which has now passed Jägermeister as the dominate product in its category. Ted’s work changes the way consumers think about brands.

In this program, Ted shares how to:

  • Create an effective Influencer marketing program
  • Work with your Influencers over time and create long-term relationships to maintain their influence
  • Help Influencers do what they love to do most
  • Generate real Influencer marketing across all channels

If you want to achieve real influence for your products and services, you have to spend more time creating conversations. Ted’s program helps you convert conversations into sales.

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About Keynote Speaker Ted Wright

About Speaker Ted Wright…

Ted Wright helps audiences realize marketing concepts in ways they have NEVER perceived them. When you identify the people most likely to talk about your brand, and then use creative strategies to encourage communications between those influencers and members of their social network, you create the most effective technique available for growing your brand and increasing your sales.

Speaker, Author, and CEO of Fizz, Ted Wright has been at the forefront of word of mouth marketing for years. He has contributed to several consumer revolutions in the United States, including the resurgence of Pabst Blue Ribbon among urban hipsters and the adoption of Chocolate Milk among athletes. He works to take his clients such as Bissell, Intuit, AT&T, and Intel, among many others, to the next level and beyond.

Ted leads his crew of professionals from Fizz’s offices in Atlanta, where they consistently deliver triple-digit ROI on their clients’ marketing investments and have become a global leader in word of mouth marketing with clients on every continent.

Ted’s primary goal for each presentation is to leave attendees inspired to be better marketers so they can sell more stuff to more people, more often, for more money.

Testimonials

“Ted possesses an eclectic, rare mix of right brain and left-brain skills. In an extremely thoughtful and engaging narrative, Ted weaves a fascinating journey of the hows and whys of word of mouth. He takes a complex topic and boils it down into something extremely useful. If your audience wants to truly understand how to harness the power of people talking, Ted’s talk is your ‘must have.”

Americus Reed

Whitney M. Young Jr. Professor of Marketing, The Wharton School

“Ted not only made a persuasive case of word-of-mouth marketing in an engaging talk packed with funny anecdotes, felicitous stats, and memorable case studies, but he also bothered to learn our industry, brought convention-specific detail into his presentation, and stuck around to talk to attendees throughout the day. Ted’s involvement made our convention better. Book him.”

Aaron Steinberg

Chairman, The National Directors & CEOs Leadership Convention

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