Dan Schawbel

Dan Schawbel's Key Accomplishments Include . . .
Dan Schawbel is recognized as the leading authority on personal branding. Considered a "personal branding guru" by the New York Times,  he is the Managing Partner of Millennial Branding, LLC, a full-service personal branding agency.

Dan Schawbel is also the author of the #1 international bestselling career book, Me 2.0: 4 Steps to Building Your Future. The book made the New York Times summer reading list for job seekers, the Washington Post summer reading list, was named the #1 career book of 2009 by the New York Post, is a #1 bestseller in Japan, and is also being translated into Chinese, Korean, Russian, Spanish, and French. Recently, Dan was named to the prestigious Inc. Magazine "30 Under 30" list.

With over one million results for his name in Google, 120,000 Twitter followers, and a maxed out Facebook account (5,000 friends), Fast Company calls Dan Schawbel a “personal branding force of nature." BusinessWeek named Dan as "one of twenty people entrepreneurs should follow on twitter," alongside Richard Branson.  Details Magazine cited him as "one of five internet guru's that can make you rich."

Dan Schawbel is the founder of the Personal Branding Blog®, which was rated the #1 job blog by Careerbuilder in 2008 & 2009, is an Ad Age top marketing blog and is syndicated by Reuters, Forbes, Fox Business and other major networks. Dan is also the publisher of Personal Branding Magazine®, head judge for the Personal Brand Awards®, director of Personal Branding TV®, and holds live Personal Branding Events. As a brand futurist, he was one of the first bloggers to have his own iPhone application.

In 2007, Dan Schawbel co-created one of the first social media positions in a Fortune 200 company. He is a syndicated columnist for Metro US, reaching over 1.2 million readers bi-weekly. Dan is also the youngest columnist at BusinessWeek and a blogger at Forbes. He has written articles for the Wall Street Journal, TIME, Entrepreneur Magazine, BrandWeek Magazine, Mashable, AOL Jobs, Yahoo! Shine, MediaPost, BNET, and Advertising Age.

As a national speaker, Dan Schawbel has spoken to Google, IBM, CitiGroup, Time Warner, Symantec, Harvard Business School, and MIT, and has shared the stage with thought leaders such as Seth Godin.

More About Speaker, Dan Schawbel . . .
Dan Schawbel has interviewed over 400 successful business people and celebrities including: Larry King, Chelsea Handler, Jillian Michaels, Sammy Hagar, Tony Hawk, Kathy Ireland, Tim Ferriss, George Foreman, Ivanka Trump and Tom Peters.

He's been featured in over 400 media outlets, such as the New York Times, the Wall Street Journal, ELLE Magazine, the Washington Post, CBS, ABC News, MSNBC, NPR, USA Today, Forbes, and The Boston Globe. He's a regular contributor to Fox Morning News, and was named to Alicia Keys’ social media advisory panel. His work has also been cited in over 20 books, including Marketing 3.0 by Philip Kotler, KaChing by Joel Comm, and The Facebook Effect by David Kirkpatrick.

Dan Schawbel is a founding member of the Young Entrepreneur Council, graduated Magna Cum Laude from Bentley University in 2006 and lives in Boston.

• Four Steps to Build Your Personal Brand at Work for Business Success

  Employees at companies have brands that can shape and make the company they work for. By empowering your employees, leveraging their strengths, and taking advantage of their networks and online profiles, your company can become more successful, faster. It's not just about what happens in the workplace now because blogging and social networks can help build an employee's profile and support their company outside of work. eMarketer reports that 63% of employees that have blogs have helped sell their company's products and services as a result. This presentation, already given to major companies such as CitiGroup and IBM, will instruct your employees on how to define their brand, align it to your company, and then use to it deliver more results. Your employees will learn what personal branding is, how it applies to their job, why it's important to become a leader and team player, the proper way to communicate in the workplace, and much more. The core of the presentation is a four step process that your employees can use to brand themselves in the workplace and contribute more to the bottom line.

• Motivate Your Young Employees to Keep Them Engaged

  Companies are having a lot of trouble recruiting and retaining younger employees, yet they will represent 3/4 of the entire workforce by 2025. It's imperative that companies keep their younger employee's engaged and motivated to do work, especially in a recession. Companies need to act fast because 56% of Gen-Y will leave their current job within a year, reports Sodexo Motivation Solutions. Dan Schawbel, a 27-year-old Gen-Y entrepreneur and former Fortune 200 employee, can motivate and captivate your Gen-Y workers with his stories, failures, and successes in the workplace. He can connect with this generation because he's part of it! Dan will go over why it's important to stay focused, productive, and constantly build your personal brand within your company. He was able to create his own position at his previous company, aligning his passion with his expertise, even as an entry-level employee. Dan can guide young workers through their first few years on the job and what they can do to establish them and be motivated to do more work, taking on bigger products, and become valuable assets to their company.

• Thought Leadership in the Digital Age: Beat Your Competition with Forward Thinking

  We are living in a fast paced, real-time, business environment right now, which means the most important thing to companies and individuals is to innovate and stay relevant to the marketplace. The opposite of relevant is irrelevant, which means if you aren't constantly reinventing yourself, you're going to lose media and consumer interest. Being a thought leader in this new digital age, means that you have to active your internal voices and personalities, and let them blog and talk to the marketplace for you. eMarketer reports that 56% of employee's agree that their blog has helped their company be regarded as a thought leader in their industry. In this presentation, you will learn what it means to be relevant, the sources of information that you should be consuming, and how to establish yourself as a thought leader. The companies that look ahead, and start having real-time conversations with their marketplace, are going to be the most successful.

• Social Technologies Shaping the Future of Branding and Business

  Over the past few years, social technologies have completely shaped the way we do business, connect with customers, and manage our brands. In fact, The Center for Marketing Research at the University of Massachusetts Dartmouth reports that 60% of the Fortune 500 use Twitter now. The problem is that most companies aren't using social technologies effectively in their organizations, and some even ban their use internally. An entire 86% of companies don't have a complete plan when starting to incorporate social technologies in their business and communications model (SmartBrief.com). In this presentation, you will learn how successful companies are using social technologies for customer service, recruitment, branding, marketing, and thought leadership. This includes case studies, strategies, as well as what the latest technology trends are so you remain relevant to your marketplace and have a competitive advantage.

• How Fortune 500 Companies Can Attract, Retain and Grow Their Young Talent

  A recent study of 4 million Facebook accounts revealed that only seven percent of Generation-Y (born 1982 to 1993), or Millennials, as the post Generation X demographic are known, work for a Fortune 500 company. Gen-Y is known as an entrepreneurial group interested in working for small businesses and start-ups because it allows them to have flexible work environments, and they feel that they can potentially make an impact from day one on the job. This is a major dilemma for large companies, as 3 out of 4 employees worldwide may be categorized to be Gen-Y by 2025. In order for Fortune 500 companies to survive and thrive in the next evolution of workplace, they will need to learn how to become more Millennial friendly. Dan Schawbel, a Gen-Y workplace expert, will reveal more about the latest research, case studies, and methods for transforming your business into a desirable one for the Gen-Y demographic. You will learn what this generation is seeking when deciding to work for a company, how to best mentor and guide them through the first few years at your company, and how to turn them into brand ambassadors who will market your business forever.