As Meta strives to be the first to create an artificial superintelligence that surpasses human limitations, it joins a race against rivals like OpenAI that has included luring employees away from other companies with generous pay packages and putting millions of dollars on the line.

Stakes are high for the company, with AI expert and former Head of Go-To Market for OpenAI Zack Kass weighing in in a recent CNN article. Kass sees this as a potential watershed point for CEO Mark Zuckerberg as he seeks to cement his legacy. Success in this endeavor would make Meta so much more than a social media platform, but it will remain to be seen if the multimillion dollar investments the company has made will pay off.