The Idea That Changed Retail: Love Your Customers

Why does walking into an Apple Store feel so different from walking into almost any other retail store?

Ron Johnson knows the answer. After transforming Target through a focus on design, Johnson was handpicked by Steve Jobs to build Apple’s first retail experience. What followed was a radically different approach to selling technology, built around a simple but powerful idea: love your customers.

In the podcast episode A Great Customer Experience Is an Act of Love, Ron Johnson joins David Novak, host of How Leaders Lead, to take listeners inside the thinking, collaboration, and big ideas that shaped the Apple Store. He also gets refreshingly candid about what went wrong during his attempted turnaround of JCPenney and what he learned from the experience.

If you’re interested in customer experience, getting people behind bold ideas, or building a culture of excellence, this podcast episode is worth a listen.

Listen to the podcast episode here.

Bring Ron Johnson to your organization to uplevel customer service in ways you never thought to. Email info@bigspeak.com to book now.