Ron Johnson’s highly anticipated book, Shop Different: How Retail Revealed Apple’s Genius, is OUT NOW!

Go behind the scenes of how Ron Johnson and Steve Jobs created the Apple Store when many believed the internet would make physical stores a thing of the past. Ron shares the successes, failures, and lessons he learned along the way. 

And while the story is rooted in retail, its lessons extend far beyond it–offering insights for anyone looking to innovate, lead through change and create experiences that put people first.

Inside Shop Different, discover:

• Creating Without a Blueprint: What it takes to build something new with no clear path to follow
• Putting People First: Why human connection and serving people matter
• Leading Through Change: Lessons for navigating technological change, including AI
• Learning From Failure: What setbacks can teach us
• Staying Human in an AI World: Why human connection matters as technology changes how we live and work

MEET RON JOHNSON

Ron Johnson created the Apple Stores and brought design to Target through a groundbreaking retail collaboration with architect Michael Graves. A Harvard Business School graduate and Stanford alumnus, Ron draws on his experience at Apple, Target, and JCPenney to share lessons on innovation, customer experience, culture, and leadership.

Order Shop Different here 📚

Book Ron Johnson for your next event, meeting or conference and receive 100 hardcover copies of Shop Different. Please email us for details at info@bigspeak.com.