The Corporate Innovation Imperative: Counter Disruption by Strengthening Your Ecosystem
Today’s companies are trying to innovate by keeping up with the latest technology trends, while the real challenge to overcome lies in their internal culture. This leaves novice companies deploying many innovation programs with little cross-collaboration, leading to ...
Today’s companies are trying to innovate by keeping up with the latest technology trends, while the real challenge to overcome lies in their internal culture. This leaves novice companies deploying many innovation programs with little cross-collaboration, leading to incremental innovation rather than long-lasting product, service, customer experience, or business model changes.
Jeremiah Owyang’s presentation of case studies and original survey data will show you how mature companies are overcoming these challenges and more by:
- Approaching innovation in 10 distinct ways, from internal intrapreneurship programs and Centers of Excellence, to external incubator partnerships and innovation outposts.
- Assigning key performance indicators to each innovation program to measure success and secure executive support.
- Breaking through the middle-management “permafrost” layer that is resistant to change in favor of short-term goals.
- Building nimble enough teams to innovate while still maintaining their existing revenue streams.
- Attracting quality talent and bolstering existing talent with the right innovation education.