Dr. Marcus Collins appeared on a recent Good Morning America segment, discussing how brands are navigating the rise of AI in marketing. The feature highlighted how some companies are experimenting with AI to see how audiences respond, while others are openly rejecting it altogether. Marcus noted that while AI can reduce the cost of creating ads, it’s only worthwhile if the public embraces it.

Some major brands are taking a clear stand against AI. Aerie declares, “Today we commit: No AI-generated people or bodies. Real people only,” emphasizing realistic body representation. Dove has made a similar pledge, stating, “Dove will never use AI to create or distort women’s images.” Even Heineken’s recent billboard reinforces human connection, with the message, “The best way to make a friend is over a beer.”

Interested in improving your marketing strategy, getting insights on the latest marketing trends, connecting with audiences more effectively, and creating campaigns that drive results? Learn more about Dr. Marcus Collins here.

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