Apr 26, 2023

“For The Culture” New Book out by Dr. Marcus Collins

Did you know culture dictates almost everything we do, from our spending habits to who we vote for and what TV shows we watch? It’s true! Expert marketer Marcus Collins sheds light on this phenomenon in his captivating new book, For the Culture. Discover the incredible power of culture and how it influences consumers’ every move.

Get an exclusive peek into the mind of an ad campaign ace and gain:

  • Insights on persuading and influencing people by connecting to what matters to them most
  • Practical tools that will keep you on top in our hyper-connected world
  • A deep understanding of culture and its importance in business, relationships and life

“We all know that culture can be a vehicle for influence, but in For the Culture, Marcus Collins shows us how.  Collins provides fascinating deep-dive into the power of cultural community and illustrates how we can use it to change minds and inspire action.”

—Jonah Berger, Wharton Professor and bestselling Author of Contagious, The Catalyst, and Magic Words

For The Culture launched on May 2, 2023, purchase the book here.
Published by PublicAffairs/Hachette

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