If you’re a golf enthusiast, you’ve probably heard the big news: the PGA tour is merging with Saudi-backed LIV Golf—a move that’s not only controversial, but also morally questionable. What does this mean for the PGA brand? Marketing expert Marcus Collins recently made an appearance on MSNBC to weigh in on the topic. Collins’ unique perspective as a culture and marketing expert is definitely worth tuning in for. 

Watch the MSNBC clip here.