In a recent Investors Business Daily article, Daniel Lubetzky, the founder of KIND Snacks, is celebrated for building a business with purpose and heart. He traces his personal familiarity with kindness back to his grandfather, who rose from poverty in Mexico to own a cattle ranch. “The cattle hands and the head of the ranch all ate from the same casserole dish,” Lubetzky recalled, a lesson in equality and respect that would later guide his own company. 

That same ethos became the North Star for KIND when he founded it in 2004. “From the janitor to the president, every employee got stock options after six months,” he said. “Everyone has to treat each other as equals.”

Daniel’s commitment to compassion is also rooted in his father’s experiences. When his father was imprisoned in a Dachau concentration camp, Daniel noted, “His kindness spared him from being killed.” These formative stories continue to shape how he leads, both in business and in broader initiatives that foster empathy, bridge divides, and empower communities.

The article takes a closer look at how Daniel Lubetzky has shaped KIND’s culture over time, through:

• Building a healthy company culture
• Prioritizing kindness and compassion
• Committing to continuous self-improvement
• Learning to apologize when needed
• Taking initiative and don’t wait for others
• Connecting meaningfully with others
• Getting enough restorative sleep
• Finding your focus and pursue work you care about
• Discovering ways to bring magic and joy into your life

Read on to see how Daniel Lubetzky transformed a vision of kindness and equality into a thriving global brand and a movement that places compassion at the heart of business.

Bring the KIND culture to your organization. Book Daniel Lubetzky as your next keynote speaker — email info@bigspeak.com to inquire.