Does your company want to go from good to great? Maybe you have good products/services, good people and a good strategy but you are just not achieving the results that matter—great results.  Without an effective culture on your teams, your company cannot expect to be high-performing.

Get ready for a paradigm-shifting webinar experience! We’re thrilled to extend an exclusive invitation to join Dr. Marcus Collins, author of For the Culture, and Bill Benjamin, Partner at the Institute of Health and Human Potential, for a deep exploration into the world of organizational culture.

 Date: Tuesday, March 19th, 2024
 Time: 10:00 am PT | 1:00 pm ET
 Virtual Event: Register Here
Webinar Highlights: Join Marcus and Bill for an insightful conversation that promises to reshape your understanding of company culture:

1. Culture’s Dominance: Delve into the unparalleled influence of culture on human behavior.
2. Breaking the “Family” Illusion: Explore the impact of moving beyond the family culture myth on organizational growth and innovation.
3. Decoding Last 8% Culture: Uncover the two indispensable pillars of a high-performance Last 8% Culture.
4. Balancing Care and Accountability: Learn actionable strategies to cultivate a culture that prioritizes both high care (retention) and high accountability (performance).

  Why Companies Aren’t Families:

In our unapologetic departure from conventional wisdom, we declare: A company is not a family. Why? Because, unlike a family, a company has the strategic advantage of making tough decisions-–even letting go of underperformers. Brace yourself for a thought-provoking discussion that challenges norms and elevates your approach to organizational success.

 Navigating Last 8% Moments:

Explore the intricacies of Last 8% cultures, where accountability thrives, performance feedback is constant, risk-taking sparks innovation, decisions are swift, and saying no is a valued skill. Understand the emotional dynamics, empower your team, and revolutionize your Last 8% moments.

 Meet the Trailblazers:

• Dr. Marcus Collins: Award-winning marketer and cultural translator, author of the best-selling book, For The Culture: The Power Behind What We Buy, What We Do, and Who We Want To Be, marketing professor at the Ross School of Business, University of Michigan and former chief strategy officer at Wieden+Kennedy, New York.
• Bill Benjamin: Partner and Keynote Speaker at the Institute for Health and Human Potential, leveraging a scientific approach to manage emotions and enhance performance in Last 8% moments. With experience in high-pressure environments like the U.S. Marines, NASA, Intel, Goldman Sachs, Amazon, and BCI, Bill is your guide to high-performance culture.

Register HERE