Ahead of the release of his highly anticipated new book, Shop Different: How Retail Revealed Apple’s Genius, former SVP of Apple and BigSpeak keynote speaker Ron Johnson is challenging one of the biggest misconceptions about Steve Jobs.

As the visionary behind the Apple Store and the Genius Bar, Ron spent more than a decade working alongside Jobs and helping redefine the retail experience. In a recent interview with Business Insider, he shares why Jobs wasn’t the micromanager many assumed he was. Instead, Ron reveals how Jobs built trust, communicated a clear vision, and empowered his team to make decisions that shaped Apple’s culture and transformed retail.

Drawing from his firsthand experiences, Shop Different offers an inside look at the leadership, innovation, and customer experience principles behind one of the world’s most influential companies.

Read the full interview here for a behind-the-scenes look at the principles that shaped Apple’s success.

Ron Johnson helps organizations rethink how they approach innovation, customer experience, and leadership. Bring his firsthand perspective to your next event through BigSpeak and discover the principles that helped shape Apple’s retail revolution. 

Email info@bigspeak.com to inquire about booking Ron Johnson.