Kathy Varol Purpose Strategy Expert, Former Head of Global Purpose Strategy at Adidas
How do you stand out in an increasingly competitive marketplace? How do you attract top talent? How do you increase profitability? You do something remarkable. Purpose makes brands remarkable. As consumers, we're putting our dollars toward companies with aligned values. 85% of millennials in the United States would switch brands for a good cause, and 50% of growth in consumer goods went to sustainability marketed products between 2013 and 2018. As employees we’re looking for meaning in our careers, and the best talent is choosing to work for organizations that feed their heart as well as their bank account. 92%...