David Marquet

Expert on leadership, former submarine commander, Author of Amazon #1 Best Seller: Turn the Ship Around!

Wall Street Journal Best-Selling author David Marquet (MAR-KAY) was assigned to command the nuclear-powered submarine USS Santa Fe, then ranked last in retention and operational standing. He “turned the ship around” by treating the crew as leaders, not followers, and giving control, not taking control. This revolutionary approach not only took the Santa Fe from “worst to first” in the rankings, but also created more subsequent leaders than any other submarine.

  • David Marquet Keynote Speaker Fee Fee range is for U.S. events, depending on location and organization type

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  • Languages Spoken

    English

  • Travels From

    USA

  • David Marquet Keynote Speaker Fee Fee range is for U.S. events, depending on location and organization type

    Please Inquire

  • Languages Spoken

    English

  • Travels From

    USA

Suggested Keynote Speaker Programs

Distancing: How Great Leaders Make Better Decisions

In the heat of decision-making, leaders often get stuck in the moment—overwhelmed by emotions, biases, and immediate pressures. But what if there was a superpower that allowed you to rise above the noise, see situations more clearly, and make better choices? In this ...

In the heat of decision-making, leaders often get stuck in the moment—overwhelmed by emotions, biases, and immediate pressures. But what if there was a superpower that allowed you to rise above the noise, see situations more clearly, and make better choices? In this keynote, David Marquet introduces Distancing, a transformative leadership approach that helps you break free from reactive thinking and sharpen your decision-making.

Using three key dimensions of distancing—Be Someone Else, Be Somewhere Else, Be Sometime Else—leaders see reality more clearly, reduce anxiety, and lead with greater foresight. Whether it’s becoming your own coach, observing situations from a broader vantage point, or thinking like your future self, this is the unlock leaders use to navigate complexity with clarity and precision.

Key Takeaways

  • Be Someone Else – Shift your perspective by adopting the mindset of a coach, mentor, or outside observer.
  • Be Somewhere Else – Step onto the metaphorical “balcony” to see the bigger picture and make more strategic decisions.
  • Be Sometime Else – Think like your future self to anticipate consequences and make choices you’ll be proud of later.
  • Practical Tools & Techniques – Walk away with actionable strategies to integrate distancing into your daily leadership habits.
  • Sharper Decision-Making – Learn how to cut through cognitive biases, emotional traps, and situational blind spots.

This session will equip leaders with a new superpower—one that allows them to reframe challenges, see opportunities more clearly, and lead with confidence in uncertain times.

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Turn the Ship Around! Create Leaders at Every Level™

This is David’s most frequently requested keynote. David shares the origins and practices of Intent-Based Leadership®. He shares his unique perspective as the one who created the concept on board USS Santa Fe including the ups and downs and what was going on inside ...

This is David’s most frequently requested keynote. David shares the origins and practices of Intent-Based Leadership®. He shares his unique perspective as the one who created the concept on board USS Santa Fe including the ups and downs and what was going on inside his head. He tells how this submarine went from worst to first, achieving the highest retention and operational standings in the U.S. Navy.

This interactive keynote invites audience participation. He will take the audience inside a U.S. Navy fast attack submarine, using photographs and stories from the USS Santa Fe, to describe the challenges and frustrations in changing the way of leading, and the successes the team experienced.

He works with the organization to select which of the practices of this leadership movement would be most important for the audience to hear, from among practices such as:

  • Strive for five – the practice of stating intend
  • The Ladder of Leadership
  • Pushing authority to information
  • Tips for inviting people to think more broadly about their jobs
  • “No They on Santa Fe!”
  • Deliberate Action
  • Certify, Don’t Brief

The in-person keynote is typically 75 minutes; the live online keynote is typically 60 minutes but both be customized depending on your needs.? Both the in-person and online keynotes are engaging and?interactive and use polling (electronically or manually) to include the thinking of the audience into the event, as well as offering immediately actionable take-aways that will put the lessons of the event into practice.

Participants (up to 500) receive an Intent-Based Leader’s Pocket Guide.

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The New Playbook for Leaders (based

Why do we organize the way we do? Why do we run meetings the way we do? Why do we use the words we use when communicating and asking questions? Turns out, most of us are using language, meeting formats and organizational design inherited from the industrial age where the ...

Why do we organize the way we do? Why do we run meetings the way we do? Why do we use the words we use when communicating and asking questions? Turns out, most of us are using language, meeting formats and organizational design inherited from the industrial age where the leaders were the thinkers and the workers were the doers.

In today’s work environment, we want every team member to be a thinker and a doer.? This makes industrial age language obsolete. Instead of running industrial age plays better, we need to cast them aside for a new playbook.

Based on the WSJ Bestseller Leadership is Language, David Marquet explores the origins of our language at work, how it was shaped by the industrial age and the language we want to use in its place. The pattern that is revealed are the 6 “plays” that leaders run that will optimally balance the rhythm between thinking and doing.

Leaders will be equipped to build environments where people think deeply and broadly, and work is disciplined and focused. The structure results in adaptive, agile, and enduring organizations, even in volatile and uncertain times.

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Mastering the Ladder of Leadership

Start reengineering your language at work with a transformative journey with our Ladder of Leadership Module. This comprehensive learning experience delves into the construct of the Ladder of Leadership, a structured communication template designed to enhance team dynamics ...

Start reengineering your language at work with a transformative journey with our Ladder of Leadership Module. This comprehensive learning experience delves into the construct of the Ladder of Leadership, a structured communication template designed to enhance team dynamics through a structured approach to ownership and the nurturing of psychological safety. Uses video clips from the movie Apollo 13 and/or a training clip about a medical team responding to a heart attack. The Ladder allows leaders to tune control and fundamentally shift from permission-based to intent-based organizations, building leaders at every level. This is a cornerstone module about a core tool of Intent-Based Leadership.

Key Learning Objectives:

  • Comprehensive Understanding: Gain an in-depth understanding of the 7 levels of the Ladder of Leadership, its core principles and applications.
  • Learn More Effective Questioning: Understand how some questions are better than others for curiously seeking what others think.
  • Practical Application: Apply the template of the ladder to teams in action, understand constraints, apply the tool to scenarios in your workplace.

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The Know-Don't Tell Leadership Journey

Often used to build on the Ladder of Leadership module, this is a behind the scenes reveal of the leader’s journey in Turn the Ship Around! from a Knowing and Telling behavior to Know, Don’t Tell behavior. This module places the Ladder within the context of what is the ...

Often used to build on the Ladder of Leadership module, this is a behind the scenes reveal of the leader’s journey in Turn the Ship Around! from a Knowing and Telling behavior to Know, Don’t Tell behavior. This module places the Ladder within the context of what is the role of the leader. Depending upon timing, aspects of this module can be included in the keynote and/or the Ladder of Leadership module.

Key Learning Objectives:

  • Reframing Mindsets: Enables leaders to make the transformation from “My job is to make decisions” to “My job is to create a team that can make decisions.”
  • Integration: This module seamlessly complements the Ladder of Leadership, illuminating the path to “Know, Don’t Tell” through the strategic use of this framework.
  • Effective Communication: Emphasize the art of asking the right questions, unlocking the power of open dialogue, and making it easier for individuals to voice their perspectives.

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Tune Control to Competence and Clarity (The Control-Competence-Clarity framework)

Embark on a exploration of what empowerment is with our Control-Competence-Clarity Module. Tailored for teams versed in the fundamental tenets of Intent-Based Leadership (IBL), this module offers deeper practice in the art of “leaders giving intent, while teams state ...

Embark on a exploration of what empowerment is with our Control-Competence-Clarity Module. Tailored for teams versed in the fundamental tenets of Intent-Based Leadership (IBL), this module offers deeper practice in the art of “leaders giving intent, while teams state how they intend to achieve it,” and “push authority to information, not information to authority.”

Key Learning Objectives:

  • Diagnostic Proficiency: Master a simplified diagnostic tool to uncover missing elements and pinpoint the precise leg of Control, Competence, or Clarity that promises the swiftest and most substantial improvement.
  • Intent Statement Mastery: Hone the skill of crafting intent statements, both as leaders and subordinates, fostering better clarity and more efficient team processes.

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Build Resilience and Error Reduction through Psychological Safety

Through use of a highly visible error at the 2017 Oscars where ethe wrong movie was announced for Best Picture, this entertaining and engaging module provides specific organizational and linguistic tools that enhance psychological safety resulting in better resilience and ...

Through use of a highly visible error at the 2017 Oscars where ethe wrong movie was announced for Best Picture, this entertaining and engaging module provides specific organizational and linguistic tools that enhance psychological safety resulting in better resilience and error reduction. This is a cornerstone for high reliability organizations interested in taking safety one step further.

Key Learning Objectives:

  • Why don’t people speak up? Shows how industrial language constructs shut people down.
  • Meeting Mastery: Provides tools for meetings that make it easier for people to speak up, allowing everyone to know what we all know.
  • Better Questions: Gives practice in the kinds of questions that enhance communication and invite honest opinions.

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Distancing: How Great Leaders Reframe to Make Better Decisions

In this module, Marquet unveils a novel approach to enhancing leadership effectiveness through what they call “psychological distancing.” The concept of distancing, as explained in their book, is about gaining a fresh perspective by stepping out of our first ...

In this module, Marquet unveils a novel approach to enhancing leadership effectiveness through what they call “psychological distancing.” The concept of distancing, as explained in their book, is about gaining a fresh perspective by stepping out of our first person perspective. There are three dimensions to this: be someone else, be somewhere else, be sometime else.

Attendees will walk out with ways to improve their decision making at work and in life. Expect to leave this session equipped to act as your own coach, reducing anxiety and achieving greater objectivity in both personal and professional arenas.

Key Learning Objectives:

  • Hear stories of how others have applied this technique.
  • Learn why distancing to overcome the biases that cloud judgment and impede leadership.
  • Learn practices for embodying the roles of other perspectives, seeing beyond the present moment, and envisioning future consequences.

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About Keynote Speaker David Marquet

Student of leadership and organizational design, former nuclear submarine Commander, and named one of the Top 100 Leadership Speakers by Inc. Magazine. David is the Author of the Amazon #1 Best Seller: Turn the Ship Around!, and The Turn the Ship Around Workbook. David’s latest release, Leadership is Language, was featured in the Fortune top 100 list.

David Marquet imagines a work place where everyone engages and contributes their full intellectual capacity, a place where people are healthier and happier because they have more control over their work–a place where everyone is a leader.

A 1981 U.S. Naval Academy graduate, Captain Marquet served in the U.S. submarine force for 28 years. After being assigned to command the nuclear powered submarine USS Santa Fe–then ranked last in retention and operational standing–he realized the traditional leadership approach of “take control, give orders,” wouldn’t work. He “turned the ship around” by treating the crew as leaders, not followers, and giving control, not taking control. This approach took the Santa Fe from “worst to first,” achieving the highest retention and operational standings in the navy.

After Captain Marquet’s departure, the Santa Fe continued to win awards and promoted a disproportionate number of officers and enlisted men to leadership positions, including ten subsequent submarine captains. Stephen R. Covey said it was the most empowering organization he’d ever seen and wrote about Captain Marquet’s leadership practices in his book, The 8th Habit.

Captain Marquet is the author of Turn the Ship Around! A True Story of Turning Followers Into Leaders. Fortune magazine named it the #1 must-read business book of the year, and USA Today listed it as one of the top 12 business books of all time. He is also the author of The Turn the Ship Around Workbook, which is a companion workbook for implementing Intent-Based Leadership.

David’s book, Leadership is Language, is a re-engineering of the language we use at work and a new playbook for leaders. “It’s time to ditch the Industrial Age playbook of leadership.” This book provides insights on how choosing your words can dramatically improve decision-making and execution skills for teams.

Captain Marquet retired from the Navy in 2009, and now speaks to audiences around the globe who want to create empowering work environments that release the passion, initiative, and intellect of each person. This bold and highly effective framework is summarized as “give control, create leaders.”

He is a life member of the Council on Foreign Relations, and in 2015 was named to the American Management Association’s “Leaders to Watch” list.

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