Dr. Luana Marques

Ideal for: Senior executives, leadership teams, decision-makers.

Uncertainty is constant, yet many leaders hesitate, delay decisions, or struggle to move forward with confidence. This keynote breaks down the science behind avoidance and provides executives with tools to recognize hesitation in real-time, override automatic avoidance patterns, and take decisive
action—even when the path is unclear:

• Why uncertainty triggers hesitation and how to override it.
• Practical strategies for making fast, confident decisionsunder pressure.
• Case studies of leaders who transformed uncertainty into opportunity.
• How to foster a culture of bold, strategic leadershipwithin an organization.

Audience Takeaways:

• Understand why avoidance—not fear—is the real obstacle to effective leadership.
• Learn how uncertainty triggers hesitation and master neuroscience-backed techniques to counteract it.
• Apply the Bold Move® framework to lead with clarity, confidence, and speed—without getting stuck in over-analysis.

Ideal for: Corporate teams, sales organizations, professionals facing change.

When businesses face rapid change, what holds organizations back the most isn’t external
pressure—it’s internal hesitation. This keynote explores the three major ways professionals stay
stuck—Retreat, React, and Remain—and delivers a step-by-step method for shifting from
avoidance to action:

• The hidden costs of avoidance—how hesitation slows execution and creates misalignment.
• How teams can identify and override automatic avoidance responses.
• The Shift, Align, ActTM method for making confident decisions without overanalyzing.
• Practical strategies to transform stagnation into momentum in high-stakes environments.

Audience Takeaways:

• Recognize and break free from the three core ways avoidance holds back leadership and team performance.
• Master agile decision-making using the Shift, Align, ActTM method—reducing hesitation and overthinking.
• Turn stagnation into momentum by transforming hesitation into bold action, no matter the industry challenges.

Ideal for: Organizations seeking cultural transformation.

Uncertainty affects more than decision-making—it shapes company culture. When avoidance
becomes the norm, organizations lose agility, innovation stagnates, and employees disengage.
This keynote reveals the psychology behind high-performing, adaptable teams and how
leaders can embed bold decision-making into the company’s DNA:

• How hesitation and avoidance become cultural defaults—and how to shift them.
• Behavioral science behind adaptable, innovative workplace cultures.
• Real-world examples of organizations that broke the freeze and created a culture of action.
• How to embed a bias toward bold action into workplace values.

Audience Takeaways:

• Discover how high-performing organizations use behavioral science to stay adaptable and innovative.
• Learn how to identify cultural avoidance patterns and transform them into organizational strength.
• Gain tools to create a workplace culture that embraces bold action—even in uncertain times.

Ideal for: Company-wide audiences, all professional levels.

The biggest challenge during change isn’t the change itself—it’s the instinct to avoid discomfort. This keynote provides a science-backed playbook for breaking through hesitation and making bold action a habit:

• Why the brain resists change—and how to train it for action.
• How to recognize personal and organizational avoidance patterns.
• Practical strategies for moving through discomfort, making decisions faster, and creating lasting momentum.
• Real-life examples of individuals and companies that applied these strategies successfully.

Audience Takeaways:

• Understand why hesitation feels natural—but is costly in the long run.
• Learn how to override fear-based hesitation and take decisive action.
• Build a personalized action plan to stay bold, even in uncertainty.