Jesse LeBeau is one of the world’s premier basketball trick artists, a best-selling author, and a nationally recognized authority on youth motivation and resiliency. Raised on a remote Alaskan island at just 5’8”, Jesse set his sights on becoming a basketball player—a dream that everyone around him said was impossible. Instead of backing down, he built an identity around outworking everyone in the gym. That relentless underdog mindset would ultimately shape his entire career and message.
Jesse’s dedication to the craft of performance basketball opened the door to Hollywood, where he became a sought-after entertainer and actor. He has appeared in numerous TV shows, films, and national commercials, performing alongside superstars such as Kevin Durant, Kobe Bryant, and Allen Iverson. One of his most memorable moments came when Heidi Klum hand-fed him cheeseburgers on set during a Carl’s Jr. campaign—a testament to his ability to bring humor and heart to every production.
These experiences gave Jesse a front-row seat to high performance, pressure, and the power of mindset. As his visibility grew, schools and youth organizations began inviting him to share his story. One school visit turned into ten, ten turned into a hundred, and soon Jesse found himself speaking to over a million+ students across the country. In 2017, he founded The Attitude Is Everything Foundation and later The Attitude Advantage Program (TAAP)—now one of the most comprehensive teen coaching and development programs in the nation.
Today, Jesse is considered one of the most trusted youth speakers in America. His blend of storytelling, humor, research-backed strategies, and entertainment makes him a favorite of students, educators, and event planners alike. His work is endorsed by leaders ranging from NBA legends to the Governor of Alaska, who praised Jesse’s mission to transform the next generation.
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Jesse is also the creator and host of TEAM UP, a fast-growing video series and podcast featuring world-class guests such as Ted Nugent, Dean Cain, Lewis Howes, and top athletes from nearly every major sport. These conversations further amplify the message that shaped Jesse’s own life: attitude determines altitude.
Whether he is inspiring students in a packed gymnasium or delivering a message of resilience to corporate teams, Jesse’s mission is simple and unwavering: help people flip the switch, rise above adversity, and build the confidence to become who they were meant to be.