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Tag Archive for Storytelling in business

Matthew Luhn’s Marketing Theory on the Superhero Fallacy

Former Pixar Storyteller and BigSpeak Keynote Speaker Matthew Luhn’s ideas graced the pages of Forbes Magazine this week. His unique sales and marketing techniques, crafted…

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Lessons on Building Your Company Through Storytelling From Peter Guber

Peter Guber is the man behind the scenes. You’ve heard of Sony Entertainment, Mandalay Entertainment, the L.A. Dodgers, and the three-time NBA Championship team the…

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