From the easy stuff — polling, contests, social curation — to environmental changes, such as how IBM has changed their product-demonstration approach at events, or a recent augmented-reality experience we created for UPS … to nuances like RFID tags that personalize digital signage, people expect to see themselves as part of an event.”
2. Social media as a shared planning tool
Event participants already share their in-event experiences in real time viaTwitter, Facebook and the like. With that as a given, now comes a newer drive on the planner’s side: To place more control of events in their audience’s hands.
South by Southwest, for example, allows registrants to interact in the social space to pick panelists; some 30% of its panels are crowd-chosen in this way. Twitter contests can push for conversions by offering prize registrations, sure — but at your event, social platforms can create opportunities as well. Place prizes or gift cards at key locations and tweet a photo of them, for example. Attendees who find the rewards will be pleased, but perhaps even more importantly, planners can use the tech-augmented action to direct traffic to spots and programming that they want to emphasize.