Why do people care about some brands, influencers, celebrities — and scroll past the rest?

Culture.

It’s what gives Beyoncé a following, brands like Nike, Apple, and Disney loyal customers.
and what connects your team and your audience to your mission.

Culture is made up of shared beliefs, values, and behaviors that influence how people move — what they buy, what they post and share on social media, what they believe, and who they trust.

Most organizations haven’t clearly defined their culture or learned how to use it intentionally.

Marcus Collins helps organizations do both.

Marcus Collins is an award-winning marketer, best-selling author, and professor who’s advised brands like Apple, Google, and McDonald’s. His strategies have shaped campaigns for Beyoncé, the Brooklyn Nets, and the Made in America festival.

He helps leaders, teams, and organizations:

• Align people around a clear, shared purpose
• Influence employee and customer behavior
• Build marketing that people actually believe in
• Turn values from posters into performance
• Create loyalty that lasts through price wars, competition, and noise

Your audience will walk away with a clearer sense of brand identity and practical tools to make culture their competitive edge. This isn’t just about being trendy. It’s about understanding how culture drives decisions — and how to harness it to lead, market, and grow.

If your organization needs stronger alignment, deeper engagement, or a brand that actually resonates, Marcus Collins is the keynote speaker to bring in. Email info@bigspeak.com to book him today.