Why isn’t your company as memorable as Harley-Davidson (HOG), Nike (NKE), or Apple (AAPL)? Why aren’t people talking about you like Uber (UBER), Airbnb, or Warby Parker? No matter what you do, no one can pick your company logo out of an Instagram lineup.
If you want to know why your company’s name isn’t on everyone’s lips, then you’re probably not being unmistakable. To find out what companies like yours are doing wrong, read more in my interview with branding and creativity expert Srinivas Rao, host of the podcast: The Unmistakable Creative.
Read more here: 5 things stopping you from becoming a brand name company on Born 2 Invest.
Kyle Crocco is the Content Marketing Coordinator at BigSpeak Speakers Bureau, a graduate of UC Santa Barbara, and the lead singer of Duh Professors. He regularly publishes business book reviews and thought-leadership articles on Medium, Business 2 Community, and Born 2 Invest.