In a noisy world, standing out in a sea of noise is essential for every brand, business or creator. It’s not a matter of success. It’s a matter of survival. There’s always an alternative for a product or service that is better, cheaper, and faster. By uncovering a unique advantage that nobody else can replicate business and brands make their competition irrelevant.
- Uncover the the essential ingredients that make an organizations products and services unmistakable
- Identify the “magic moment.” Know when the customer falls in love with your product or service
- Design experiences that customers can’t help but talk about
- Combine insights from multiple industries and art forms to come up with innovative new ideas
Budding entrepreneurs face down a variety of challenges as they work to transform an innovative idea into a real-world success. However, before they can worry about cash flow management or hiring quality employees, they need a product or service that stands out.
As a speaker, Srinivas takes his audience through a series of steps, at the end of which, they’ll have a clear idea of their unique value and how to promote it. With his guidance, the audience will:
- Rewrite industry best practices. Leave behind “rules” that no longer serve you and create ones that do.
- Develop creative confidence. Overcome fear and doubt to execute new ideas.
- Cultivate creative habits. Practice daily habits that promote innovative thinking and creative breakthroughs.
- Identify the “magic moment.” Know when the customer falls in love with your product or service
Srinivas believes in finding out what’s truly unique about a company, individual, product or service. After all, if a business can identify something they offer that no other business does and effectively communicate that value to customers, then they can kiss competitors goodbye
