The businesses that last are often led by people who know exactly who they serve, why they exist, and what problem they’re truly solving.

Before seeking capital, investor and Shark Tank guest Rashaun Williams says founders need to answer one important question: Are you building a motorcycle or a rocket?

“Motorcycles may look cool, but they can’t get you to the moon,” Rashaun says.

It’s a simple comparison, but one that can completely change how entrepreneurs think about growth, fundraising, and long-term strategy. According to Rashaun, understanding which type of business you’re building helps founders make smarter decisions about scaling, risk, and the kind of investment they actually need.

In the article below, Rashaun Williams explains why getting clear on that distinction early can save entrepreneurs from chasing the wrong opportunities—and position them for more sustainable success.

Click here to read the full Inc. article. 

Beyond investing, Rashaun Williams keynotes for organizations, working with leadership teams and entrepreneurs to help them apply these principles in real time and build more intentional, scalable companies.

Curious about the cost and availability of Rashaun Williams to speak at your next event, meeting, or conference? Email info@bigspeak.com to inquire.