Celebrity Sales Speaker Fredrik Eklund Reveals the Secrets to Getting Top Dollar for Your Home

Make sure the kitchen’s nice, fix up your bathroom… and don’t forget the LIGHTS!

New York real estate agent, reality television star, and celebrity sales speakerFredrik Eklund could sell ice to an eskimo.

  • He has sold properties for Sarah Jessica Parker and Jennifer Lopez
  • The 38-year-old has shared tips on getting the most money for property
  • Star of Million Dollar Listing New York is in Australia touring his new book

The 38-year-old salesman has sold more than $5 billion worth of properties in the last decade and is the top choice for Hollywood stars looking to purchase real estate.

Now Eklund, who is the star of Foxtel’s Million Dollar Listing New York, has shared his top secrets on selling, including how to get top dollar for your house in Australia’s ever changing real estate market.

Top New York real estate agent Fredrik Eklund has shared his secrets on selling, including how to get top dollar for your house in Australia's ever changing real estate market

Top New York real estate agent Fredrik Eklund has shared his secrets on selling, including how to get top dollar for your house in Australia’s ever changing real estate market

‘If you’re about to put your house on the market the first thing the buyer looks at is the kitchen and master bathroom,’ Eklund told Daily Mail Australia.

‘People might want to consider a light renovation. Look at the bench tops, tiles… anything that could just freshen it up.

‘Furniture is always everything. People don’t have a vision, they are buying a lifestyle. If the furniture isn’t beautiful or you’re bumping into things because it is cluttered, you’re not going to want to buy the house.

‘As an agent I have to be very firm and tell the seller the furniture is ugly and needs to go.’

The 38-year-old salesman has sold more than $5 billion worth of properties in the last decade and is the top choice for Hollywood stars looking to purchase real estate

Eklund sold $1.1 billion in property listings and set record sales in 28 buildings in Manhattan last year alone

Eklund sold $1.1 billion in property listings and set record sales in 28 buildings in Manhattan last year alone

Eklund, who is the star of Foxtel's Million Dollar Listing New York, has shared his top secrets on selling, including how to get top dollar for your house in Australia's ever changing real estate market

Eklund, who is the star of Foxtel’s Million Dollar Listing New York, has shared his top secrets on selling, including how to get top dollar for your house in Australia’s ever changing real estate market.

Eklund sold $1.1 billion in property listings and set record sales in 28 buildings in Manhattan last year alone.

The salesman moved to New York from Sweden with nothing 12 years ago and has worked his way up the real estate ranks to broker million-dollar deals for celebrities.

He is often spotted showing apartments to top names including Sarah Jessica Parker, Jennifer Lopez, Leonardo DiCaprio, Justin Timberlake, Daniel Craig and Cameron Diaz.

Eklund released his book this year titled The Sell: The Secrets of Selling Anything to Anyone.

He spent this last week in Australia with BigSpeak Agent Ken Sterling to do a series of one-man shows in which he shares his rise to success and a step-by-step plan for anyone trying convince someone to buy what they’re selling.

Eklund spent Thursday on The Seven Star $5 million luxury super yacht as he toured Sydney Harbour.

The 38-year-old salesman has sold more than $5 billion worth of properties in the last decade and is the top choice for Hollywood stars looking to purchase real estate

The 38-year-old salesman has sold more than $5 billion worth of properties in the last decade and is the top choice for Hollywood stars looking to purchase real estate

Eklund is the star of Foxtel's Million Dollar Listing New York, which follows three real estate agents - including Ryan Serhant (left) and Luis D. Ortiz (middle) - in New York

Eklund is the star of Foxtel’s Million Dollar Listing New York, which follows three real estate agents – including Ryan Serhant (left) and Luis D. Ortiz (middle) – in New York

Eklund married artist Derek Kaplan in 2013 and the couple live in New York with their dogs Mouse and Fritzy

Eklund married artist Derek Kaplan in 2013 and the couple live in New York with their dogs Mouse and Fritzy

‘Selling is universal… it’s getting what you want out of life,’ Eklund said.

‘I go over everything from selling, promoting yourself and closing the deal. I open it up from real estate to more universal things like getting a promotion or going on a date.’

He said his top tip for anyone trying to sell anything was to be themselves and to be honest.

‘The first mistake I made coming to New York was I was scared of sharing. When you don’t have a lot of experience that’s when you need to bring out the best in your personality,’ he said.

‘I wish that somebody would have told me that 12 years ago. Instead I was copying other real estate agents. I tried to pretend to be somebody I wasn’t.

‘The more I am me, the more successful I am in real estate.’

He is currently in Australia to do a series of one-man shows in which he shares his rise to success and a step-by-step plan for anyone trying convince someone to buy what they're selling

He is currently in Australia to do a series of one-man shows in which he shares his rise to success and a step-by-step plan for anyone trying convince someone to buy what they’re selling

Eklund released his book this year The Sell: The Secrets of Selling Anything to Anyone. He spent Thursday on The Seven Star $5 million luxury super yacht touring Sydney Harbour ahead of his book tour