BigSpeak is proud to welcome the man that turned Harley-Davidson Motor Company into a tattoo-worthy brand—Ken Schmidt. Ken is a customer loyalty expert who was brought on as Harley Davidson’s Director of Communications in 1985 when the company was on the brink of ruin.
Through his branding, storytelling, and marketing expertise, Ken was able to around the company’s image and transform Harley-Davidson into the success we know it to be. Now, Harley-Davidson is the most widely-known motorcycle company in the nation with a reputation people pay a lot of money to be a part of.
Ken served as the primary spokesperson to the media and financial communities, making him the face of the freshly branded company and a branding expert within the world of business media.
He has toured the world on two wheels, met with presidents and royalty, partied with movie and music legends, and appeared numerous times on network news.
In 2018, he put his expertise into a book—Make Noise: The Unconventional Road of Dominance that shares stories and insights on the road to building a fanatically vocal customer base, creating a passionately loyal corporate culture, and developing leaders who inspire and motivate. He has spoken to Fortune 500 countries around the world and given over 1,000 keynotes.
Ken speaks on…
- Make Some Noise: Open The Throttle & Dominate Your Marketplace
- Building A Great Corporate Culture That Leads To Revenue
- Building Tattoo-Worthy Customer Relationships
- Thrive Among Thorns: Untapped Growth Opportunities For Financial Services
- Fierce Loyalty: Dominating In A Commoditized Market
The content writers at BigSpeak Speakers Bureau are Experts on the Experts. They hold doctoral, masters, and bachelors’ degrees in business, writing, literature, and education. Their business thought pieces are published regularly in leading business publications. Working in close association with the top business, entrepreneur, and motivational speakers, BigSpeak content writers are at the forefront of industry trends and research.