One on One With Chris Barton

Ever wish your uber driver would leave you alone to answer emails or swipe through social media? You’ve got better things to do and more important places to be. In this playful commercial, Renault shows a young entrepreneur on his way to a conference to see his idol Chris Barton, co-founder of Shazam, only to get picked up by a chatty driver who enjoys taking the scenic route.

As the driver winds through the mountains, it’s clear the entrepreneur will never get to the conference. When it seems as though this deranged driver has fully hijacked the hopeful man’s day, he discovers Chris Barton has been sharing his wisdom with him as they climb the mountain. The message is clear from Barton: you have to take a different path to find success as an entrepreneur.

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