Johnny Cupcakes

CEO of the World's First T-shirt Bakery, Award Winning Entrepreneur & Brand Hysteria Expert, Top Innovator in Retail, Marketing & Customer Loyalty. Johnny has thousands of customers with his brand's logo tattooed on themselves!

Johnny Cupcakes is a top branding keynote speaker, CEO of the World’s First T-Shirt Bakery, and award-winning entrepreneur. With global store openings, thousands of customers with his logo tattooed on themselves, people who camp out for his products, and high-profile collaborations with giants such as The Simpsons, Power Rangers, and Nickelodeon, Johnny was named America’s #1 Young Entrepreneur by Business Week, Top Innovator in Retail by The Boston Globe, and featured in INC magazine as the CEO of one of the world’s fastest-growing independent businesses.

  • Johnny Cupcakes`s Keynote Speaker Fee This reflects Johnny Cupcakes`s U.S. Speaking Fee

    Please Inquire

  • Languages Spoken

    English

  • Travels From

    Massachusetts, USA

  • Johnny Cupcakes`s Keynote Speaker Fee This reflects Johnny Cupcakes`s U.S. Speaking Fee

    Please Inquire

  • Languages Spoken

    English

  • Travels From

    Massachusetts, USA

Suggested Keynote Speaker Programs

Building Brand Loyalty & Memorable Experiences

With each new launch the hysteria around the ‘Johnny Cupcakes’ brand continues to conquer the globe. The reaction goes from 10 block queues as anxious fans await for the shop to open to Cupcake tattoos, yes, permanent ones...

With each new launch the hysteria around the ‘Johnny Cupcakes’ brand continues to conquer the globe. The reaction goes from 10 block queues as anxious fans await for the shop to open to Cupcake tattoos, yes, permanent ones.

In this awe-inducing presentation Johnny will educate you on how you too can create a wave of loyalty and obsession around your products, your business and within your teams through the power of social media & experiential branding.

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Inspiring Team & Customer Culture

We talk about ‘word of mouth’ advertising as the holy grail of brand expansion, but countless businesses forget the word of mouth generated internally and by their team and externally by their customer base. ...

We talk about ‘word of mouth’ advertising as the holy grail of brand expansion, but countless businesses forget the word of mouth generated internally and by their team and externally by their customer base.


There is no one that understands the mindsets of the customer than Johnny Cupcakes. In this dynamic presentation he will inspire leaders to create a culture of ‘brand obsessives’, team members who will shout about the company values and engage with the brand on a deep level; resulting in loyal teams and bowled- over customers.

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Finding a Way

So many ideas, so little resources! Some of the biggest business success stories were the product of dollar coffees and a loving parent’s garage – including Johnny Cupcakes. So if you have the drive then this presentation ...

So many ideas, so little resources! Some of the biggest business success stories were the product of dollar coffees and a loving parent’s garage – including Johnny Cupcakes. So if you have the drive then this presentation will show you and your audience how to get behind the wheel and steer your organization into new territories and gently away from old ways!

With utter conviction and complete passion Johnny will talk leaders, entrepreneurs, marketers, and sales teams through the lessons he has learned on his journey to global domination – and arm them with easy to apply strategies for making their dreams a reality. Johnny shares dozens of ingredients to success, including the power of details, collaboration, and the art of rolling with the punches while learning to adapt.

 

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Virtual Presentation

Award winning Willy Wonka of Experiential Marketing engages virtual attendees to reinvent themselves by developing a permanent sixth sense in solving problems with a creative entrepreneurial mindset. Johnny Cupcakes has experience giving virtual keynote talks while bringing ...

Award winning Willy Wonka of Experiential Marketing engages virtual attendees to reinvent themselves by developing a permanent sixth sense in solving problems with a creative entrepreneurial mindset. Johnny Cupcakes has experience giving virtual keynote talks while bringing his signature contagious energy topped off with a few surprises, like custom collaboration merch mailed to each attendee.

As there is no travel involved in a virtual speaking engagement, Johnny offers a reduced fee as it allows him to spend more time with his baby cheeseburgers aka his twin daughters!

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Custom Merchandise

Hit home the importance of surprise and delight by gifting attendees with custom collaboration Johnny Cupcakes t-shirts.  The Johnny Cupcakes team will concept, design, and produce cozy, memorable event t-shirts nested inside Johnny’s signature pastry box packaging!  ...

Hit home the importance of surprise and delight by gifting attendees with custom collaboration Johnny Cupcakes t-shirts.  The Johnny Cupcakes team will concept, design, and produce cozy, memorable event t-shirts nested inside Johnny’s signature pastry box packaging!  At the end of Johnny’s presentation, a miniature Oprah moment can be had, “YOU GET A T-SHIRT! AND YOU GET A T-SHIRT!  AND YOU GET A T-SHIRT!”  And for virtual presentations, these t-shirts can be mailed out to individuals.

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About Keynote Speaker Johnny Cupcakes

If you dream of inspiring cult-like brand loyalty—the kind that involves mile-long queues and even permanent tattoos—Johnny Cupcakes is for you. The founder of the world-renowned tee-shirt brand Johnny Cupcakes, Johnny’s known for helping other people create blueprints for building brand loyalty, creating memorable experiences, and inspiring innovation.

With global store openings, thousands of customers with his logo tattooed on themselves, people who camp out for his products, and high-profile collaborations with giants such as The Simpsons, Power Rangers, and Nickelodeon, Johnny was named America’s #1 Young Entrepreneur by Business Week, Top Innovator in Retail by The Boston Globe, and featured in INC magazine as the CEO of one of the world’s fastest-growing independent businesses.

Despite being in one of the most difficult product categories to stand-out in, and a founder of a brand when he was just 19 years old, Johnny’s solution to his business challenges was to create such a unique brand experience that his customers would loyally line-up around the block, time and time again, just to be able to sport his logo on their clothing.

Since then, through his talks and creative consulting, Johnny has shared his strategies with clients that include Apple, L’Oreal, Disney, IBM, Audi, Harvard University, Wieden+Kennedy, Marriott, and P&G.

Also a TEDx speaker, Johnny has been featured in media such as MTV, NPR, Forbes, WIRED, Newsweek, and as a case study in several branding and business books.

More About Johnny “Cupcakes” Earle:
In 2001, Earle dropped out of music college after just two weeks. On a lark, he made a T-shirt with an image of a cupcake atop a pair of crossbones. The trenchantly iconic design got noticed and people started asking to buy his tees. Earle began selling them out of the trunk of his ’89 Camry and later at what he calls his “cupperware parties” and trade shows. “Guys think it’s funny and girls think it’s cute,” he says.

Today Earle has three Boston-area retail stores, a headquarters in Weymouth MA, and a fourth retail outlet on Melrose Avenue in Los Angeles. His limited-edition shirts and accessories are also sold in select stores in Paris, The Netherlands, Canada, and Scotland.

Earle, who hired his mother as his accountant, insists on using only high quality shirts manufactured in the U.S. and refuses to advertise or sell in chain stores, preferring to focus on his own stores. “I always turn down offers from investors and retail stores; some people say I’m crazy.” In 2008 Businessweek wrote, “His shops look like Willy Wonka-inspired bakeries, with vintage ovens serving as shelves that shoot fake steam. Instead of bags, purchases are put into bakery-style boxes. Earle says 600 people lined up for his Melrose store opening and he sold $29,000 in goods that day.” In 2011, the store’s revenue was $5.2 million.

Testimonials

Johnny has ‘creativity-as-a-business strategy’ nailed and he’s able to turn it into a talk which is so coherent and thoughtful that even a bean counter would understand why creativity is the most powerful, yet untapped force in business today.

Lewis Schiff

Forbes

At our annual company inspiration day, Johnny inspired me to have more fun with my company!

CEO L'OREAL Paris USA

 

Johnny is a supreme storyteller. Engaging, funny and real, the advice he imparts is relevant and practical to everyone from students to top CEO’s. I’ve never seen an audience so charged with passion!

The Works – Sydney, Australia

 

Johnny is an energetic and excellent speaker that is highly engaging. Our entire team from corporate to dealer left the room benefiting from easy-to-implement best practices!

Nathalie Carpenter

Marketing Manager, Audi

Johnny held the attention of every person in the room! Many members in the audience were long-time business owners who commented that even though they have been in business for years, they learned quite a bit from his presentation!

Vice President and Director The Quincy Chamber of Commerce

 

With tales of entrepreneurial derring-do, Johnny Cupcakes speaks with passion, insight and hard-earned experience. This is business building from the horse’s mouth.

Creative Director Momentum Worldwide

 

Johnny was an excellent speaker — informative, funny and inspiring. His personal story and experience were interesting, and the broader relevance of following one’s passion to achieve success!

Managing Director Wieden+Kennedy

 

“Run – don’t walk – to hire Johnny to speak at your event! The recipe is simple: mix equal parts incredible story and unbridled energy; add dashes of humor, creativity and passion; sprinkle with joyful nuttiness…and what you and your attendees are left with is an hour they will never forget. Pump up your own team; wow an external audience- there are so many settings where this man will ABSOLUTELY CRUSH IT.”

Rob Dunn

Sales Manager, Streamline Events, Inc.

“If you are looking for an out-of -the-box thinker that can engage seasoned professionals along with young adults through his road to success story, Johnny Cupcakes is your guy! We are still getting positive feedback! 5 STARS!”

Tabetha Franklin

Vice President of Marketing, Mobiloil Credit Union

“We have worked with over 1,000 speakers over the last 12 years, and can safely say that Johnny Cupcakes is one of our favorites! Sincere, down-to-earth, motivational––a true pleasure to watch and a crowd favorite!”

Shawn Pucknell

Director, FITC & NXNE Interactive

“When Johnny Cupcakes spoke at Inc’s GROWCO conference, I didn’t know what to expect, but our people assured me he was a good speaker. That turned out to be a drastic understatement. Putting him on the agenda was one of the best decisions!”

Eric Schurenberg

Editor-in-Chief, Inc. Magazine

We had over 650 attendees at the event. In post-event surveys Johnny scored the highest of all 13 main speakers!

Tena Rutledge

Marketing Manager, Fedex

Johnny’s stories were entertaining and demonstrated his creativity and sense of fun. The audience was glued to their seats! We received a high amount of compliments about his presentation and style! Johnny Cupcakes has an amazing story, well worth hearing!

Loren Nalewanski

Franchising, Marriott International

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COVID-19 special virtual keynote fees are available for webinars. Fees listed above are for a live keynote – Please ask your advisor for special pricing on virtual keynote / webinar fees.

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