Finding opportunity in crisis: How companies can unlock ‘growth through impact’
We are living in the age of the ‘Polycrisis’ – a moment of societal overwhelm, when all the competing crises of climate, war, disease and economic recession have combined into one giant cloud hanging over society. But crisis creates opportunity – if ...
We are living in the age of the ‘Polycrisis’ – a moment of societal overwhelm, when all the competing crises of climate, war, disease and economic recession have combined into one giant cloud hanging over society. But crisis creates opportunity – if companies are able to see that sustainability and inclusivity are actually some of the most essential and powerful pathways to growth.
How do they unlock this potential? By igniting purpose in their employees and finding ways to profitably solve societal and environmental problems, they can unlock the ‘Purpose Flywheel’ of ‘growth through impact’ with devoted customers, happy employees and loyal investors.
The prize? According to the United Nations, solving the 17 Sustainable Development Goals (the world’s biggest problems like hunger, education, health etc) can unlock $12 trillion in value and 380 million jobs annually. By finding a path to ‘make money by doing good’ companies can future-proof themselves and find opportunity in crisis.
Attendees will gain:
1. An understanding of ‘The Purpose Flywheel’ and what sustainable and inclusive growth is
2. Illuminating Principles like ‘Find Your Sword and Shields’, ‘Be the Helper not The Hero’ and ‘Measure what you Treasure’ to help guide their own work
3. Insightful case studies from Afdhel’s work deep inside major companies like Adidas, Coca Cola and Sephora, sharing the Playbook of ‘how’ to unlock sustainable and inclusive growth.