Carmen Simon, PhD

Branding Speaker, Executive Coach, Cognitive Neuroscientist, Founder of Memzy

Carmen is a top branding keynote speaker and the founder of Memzy, an agency that helps corporations use brain science to create memorable messages that influence customers’ decisions. Carmen has two doctorate degrees, one in instructional technology and another in cognitive psychology, and is a recognized expert in applying neuroscience to leadership, communication design, and customer engagement.

  • Carmen Simon, PhD`s Keynote Speaker Fee This reflects Carmen Simon, PhD`s U.S. Speaking Fee

    $20,001 - $30,000

  • Languages Spoken

    English

  • Travels From

    California, USA

  • Carmen Simon, PhD`s Keynote Speaker Fee This reflects Carmen Simon, PhD`s U.S. Speaking Fee

    $20,001 - $30,000

  • Languages Spoken

    English

  • Travels From

    California, USA

Suggested Keynote Speaker Programs

The Neuroscience of Being Memorable

One of the biggest problems with business content is that customers forget 90% of what you share after 2 days. And the typical goal for creating a message and sharing it with any audience is to influence their behavior in some way. But how can they act on your message if they ...

One of the biggest problems with business content is that customers forget 90% of what you share after 2 days. And the typical goal for creating a message and sharing it with any audience is to influence their behavior in some way. But how can they act on your message if they only remember a tenth of it? How do you even know which tenth they’ll remember?

Join this session to discover strategies for transforming yourself and your message into something worth noticing and remembering. To help us understand how people pay attention, remember content, and ultimately act on it, we look at the field of neuroscience, which reveals insights on how the brain processes information and tends to remember it – or, more often – forget it. Join us to learn how to convert neuroscience insights into practical guidelines you can use to craft and deliver messages with lasting impact. This is critical because both your internal and external audiences make decisions in your favor based on what they remember, not on what they forget.

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The Neuroscience of Engagement

Everyone in business aspires at engaging others at some point, internally or externally. In fact, engagement is so widely addressed that it’s becoming a big word that often means very little. So let’s define it meaningfully, by using science. What does it really take for ...

Everyone in business aspires at engaging others at some point, internally or externally. In fact, engagement is so widely addressed that it’s becoming a big word that often means very little. So let’s define it meaningfully, by using science. What does it really take for the brain to be engaged?

An intriguing approach to understanding engagement is to view it from the angle of its absence. So what do we know about the psychology of boredom? Is it possible for the brain to be bored in the age of overstimulation? The answer is yes. As scientists, we used to believe that boredom was defined by the absence of stimulation. Now we are discovering that too much stimulation can have a similar effect. So how do we prevent the brain from getting bored – therefore staying engaged with your message and your cause? The good news is that the brain does not want to stay bored for too long. From an evolutionary point, we cannot afford to stay bored. This keynote offers four evidence-based, practical guidelines, which you can use immediately to create meaningful engagement for your internal and external audiences.

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The Science of Storytelling for Leaders

Is storytelling overrated? We must ask because there has been so much hype lately regarding the impact of storytelling. By now we know that the brain is “wired” for stories. We know the importance of setting, character, and action. And we realize that while bullet lists ...

Is storytelling overrated? We must ask because there has been so much hype lately regarding the impact of storytelling. By now we know that the brain is “wired” for stories. We know the importance of setting, character, and action. And we realize that while bullet lists make communication efficient, it’s the emotion behind a story that counts. This is why we devour news, novels, and movies. We know all this. But there is so much more.

For example, not all stories are created equal. While we tout the “memorability” factor of stories, it is possible for the human brain to forget them. How many stories do you really remember from the past week? To become true leaders and influence others’ action, we must ask: what makes a memorable story? And what is the optimal amount of narrative we can use when we speak about technical or scientific content? After all, we want to be memorable and credible. Join this interactive session to find out the latest brain science research on storytelling and how to best apply it to your own leadership style to inspire and influence others.

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The Neuroscience of Humor in [….]

Are you funny but forgettable? Given that humor helps with social success, it’s no wonder we want others to find us funny. And, for business purposes, it helps if we are memorable too. After all, the most successful business professionals are the ones people remember. Could ...

Are you funny but forgettable? Given that humor helps with social success, it’s no wonder we want others to find us funny. And, for business purposes, it helps if we are memorable too. After all, the most successful business professionals are the ones people remember. Could we achieve both in one shot – be funny and memorable at the same time? Is humor always memorable? Join this session to hear a cognitive neuroscientist’s view on how you can create communication at the corner of humorous and memorable. You will learn practical guidelines and reconsider pre-conceived notions about using humor in business communication and interactions

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Could a Robot Replace You?

Algorithms rule. They are becoming increasingly more sophisticated and automate a lot of things in our lives, from buying books, to online dating, to travel. Will there be a point where the computer takes over most of our tasks? Can our humanity be automated? We can ...

Algorithms rule. They are becoming increasingly more sophisticated and automate a lot of things in our lives, from buying books, to online dating, to travel. Will there be a point where the computer takes over most of our tasks? Can our humanity be automated?

We can look at the “human vs. machine” as a symbiotic process: The computer and the human need each other to make each other better. Unfortunately, when we rely too much on automation, the computer seems to take over. Automation may free us from that which makes us free. Our relationships may become too much machine-like (i.e., powered by numbing, robotic, predictable interactions) and very little human-like (i.e., not marked by authentic engagement). Join this keynote to look at ways to balance the human and the machine and create better engagement with your customers.

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The Neuroscience of Decision Making

Customers and decision makers are constantly bombarded with requests for their attention, many of which unfortunately go ignored. Join this keynote to discover strategies for transforming your message into something worth noticing and remembering. To help us understand how ...

Customers and decision makers are constantly bombarded with requests for their attention, many of which unfortunately go ignored. Join this keynote to discover strategies for transforming your message into something worth noticing and remembering. To help us understand how customers pay attention, remember messages, and ultimately act on them, we look at the field of neuroscience, which reveals insights on how the brain processes information and tends to remember it – or more often – forget it.  Join us to learn how to convert neuroscience insights into practical guidelines you can use to craft persuasive messages.

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About Keynote Speaker Carmen Simon, PhD

Carmen Simon, PhD is changing how the world communicates. A cognitive neuroscientist, she has helped some of the world’s most visible brands craft memorable messages by focusing on how the brain works.

Carmen is the founder of Memzy, an agency that helps corporations use brain science to create memorable messages that influence customers’ decisions. Carmen has two doctorate degrees, one in instructional technology and another in cognitive psychology, and is a recognized expert in applying neuroscience to leadership, communication design, and customer engagement. Her most recent book, Impossible to Ignore: Creating Memorable Content to Influence Decisions, has been selected as one of the top books on persuasion. Her sought-after keynote speeches unveil science-based techniques for getting others to see your way, remember your way, and go your way.

More About Carmen Simon…

Audiences forget up to 90% of what you communicate. How can your employees and customers decide to act on your message if they only remember a tenth of it? How do you know which tenth they’ll remember? How will you stay on their minds long enough to spark the action you need? Many experts have offered techniques on how to improve your own memory, but not how to influence other people’s memory―and impact their decisions. Drawing on the latest research in neuroscience and cognitive psychology, Carmen Simon reveals how to avoid the hazards of random recall and create content that influences what people do next.

She is a frequent speaker at industry events and her presentations are filled with case studies, examples, and immediately practical techniques to help you put the power of cognitive science to work for your business. Whether you’re leading an organization, communicating with others, delivering training, making a sales pitch, or creating a marketing campaign, these field-tested techniques will help you develop messages that speak to people’s hearts, stay in their head, and influence their decisions. The tools are not just memorable―they are impossible to ignore.

Carmen is animated, bold, and has a healthy obsession with how the brain works. She lives in Sausalito, California with her husband, two pairs of worn out hiking shoes, an overzealous Fitbit, and lots of unexplored lands.

Testimonials

I can’t help wondering how much better my sales presentations over the last 10-15 years would have been received if I’d had the information I now have, following your presentation.

Solutions Data Architect, Tibco

 

I’m glad to say I already found your brain science workshop invaluable, I ran a strategy workshop last week with the whole team, and made great use of your tips including the 10% slide, interesting statistics, using more engaging images and structuring my presentation into different areas.  The workshop was a success and I think what you taught us helped it to be more engaging.

Head of Enterprise Architecture, Merck

 

We believe in science and using the Memzy methodology, we can bring science to the field of communication and collaboration.

Genentech

 

Carmen’s workshops are brilliant, scientific, and engaging. relevant to anyone who wishes to compete in the future.

McDonald's

 

I can’t wait to use the Memzy brain science methodology in my communications and get audiences to pay attention to my 10%.

Google

 

Media

Article

Aug 3, 2018

Carmen Simon Is Here to Make Your Marketing More Memorable

Marketing and leadership keynote speaker and branding/sales expert, Dr. Carmen Simon, researches and teaches cognitive neuroscience at Stanford University to...

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COVID-19 special virtual keynote fees are available for webinars. Fees listed above are for a live keynote – Please ask your advisor for special pricing on virtual keynote / webinar fees.

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